YouTube Content Packaging Specialist Drive performance through exceptional thumbnail design, compelling title creation, and content optimization in a creative role that blends expertise in graphic design, copywriting, and social media strategy. This position involves designing high-performing thumbnails, crafting effective titles, developing content packaging strategies, leading A/B testing initiatives, managing multiple video projects, collaborating with writers and strategists, pitching new ideas to enhance content visibility and audience engagement, overseeing Instagram content planning and publishing, and presenting concepts, strategy, and performance outcomes to stakeholders. Key Responsibilities: - Designing visually appealing and engaging thumbnails for YouTube videos. - Crafting compelling and click-worthy titles for YouTube videos. - Developing and executing content packaging strategies tailored to YouTube algorithms and audience behavior. - Leading A/B testing initiatives for thumbnails and titles, iterating based on data and performance. - Managing 5-10 video projects simultaneously, ensuring alignment with brand tone and creative vision. - Collaborating with writers and strategists to ensure cohesive messaging and content delivery. - Pitching new ideas to enhance content visibility and audience engagement. - Overseeing and executing Instagram content planning and publishing in sync with YouTube releases. - Presenting concepts, strategy, and performance outcomes to internal stakeholders. Requirements: - 3+ years of experience in graphic design, content strategy, or YouTube/social media marketing. - Proven track record of designing world-class YouTube thumbnails and effective titles. - Advanced proficiency in Adobe Creative Cloud, especially Photoshop and Illustrator. - Strong understanding of the YouTube algorithm, SEO principles, and content trends. - Exceptional copywriting skills that turn content into irresistible, clickable assets. - Experience with A/B testing, data analysis, and optimizing creative based on performance. - Highly organized and efficient in managing multiple fast-moving projects. - Strong verbal and visual communication skills; ability to clearly present ideas and results. - Self-starter mindset with the ability to proactively suggest improvements and new strategies.