Principal Accountabilities In addition to the following Epson's policies and procedures, principal accountabilities include, but are not limited to: Design commercial strategies by product line and channel, aligned with business objectives. Plan and implement support actions and promotions to drive demand and strengthen brand presence. Develop channel growth strategies by identifying expansion opportunities and strengthening commercial relationships. Design positioning strategies and explore new markets, understanding customer needs and pain points. Analyze the market and competition, generating key insights for strategic decision-making. Manage marketing development funds (MDF), ensuring efficient use aligned with commercial goals. Evaluate price competitiveness, including TCO (Total Cost of Ownership) analysis and market positioning. Support the preparation of the annual budget, contributing with forecasts and profitability analysis. Collaborate in the development of quarterly presentations, providing relevant data and strategic proposals. Understand industrial business markets and solutions to align product strategies with sector needs. Deliver product training to wholesalers, VARs, specialized channels, and product champions, strengthening technical and commercial knowledge. Principal Requirements 2+ years of experience in product management. Intermediate to advanced Excel skills. Knowledge of positioning strategies, product roadmap management, and pricing. Understanding of TCO and printing costs. Knowledge of large-format printing is highly valued.