At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us. **Do you dare to make an impact?** **YOUR ROLE**: - Develops and defines marketing / assortment strategy for the category in line with overall Henkel, BU / retailer strategy. - Drives market share and sales growth for the category and retailer Monitors operationalization for int. category steering, strategy, positioning, strategic pricing, comms and innovation strategy. - Develops brand guidelines to ensure consistency in look and feel. - Decides on brand proposals, concepts and activities to accomplish the intended positioning. - Manages and develops brand architecture in terms of nomenclature, book-values etc. - Consults retailer in terms of assortment optimization, shelf layout and structure optimization. - Observes and communicates category news and trends internally and towards account. - Steers trademark protection. - Defines and oversees the time availability of new products. - Leads innovation pipeline to secure sustainable brand growth. - Maps out marketing research strategies, develops plans to address deviations. - Represents region in governance body. **YOUR SKILLS**: - Business development. - Crisis handling. - Customer research - Marketing networking/social selling. - Objection handling - Proposal generation/deal structuring Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation. **JOB ID**: 22043786 **Contract & Job type**: Full Time, Regular