About DiDi Global Inc. DiDi is the world's leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world's transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. About The Team/role We're looking for a Masterbrand Manager who thinks like a strategist, moves like a creative, and builds brands that people don't just recognize - they connect to. You'll shape our masterbrand positioning, turn insights into culturally-relevant campaigns, and make sure our brand shows up in ways that feel authentic across Spanish-Speaking Latin America (SSL). If you believe real relevance comes from understanding people (not just talking at them) you'll fit right in. In this role, you'll be responsible for: 1. Designing strategic brand plans that connect long-term vision with actionable campaigns. 2. Owning the brand's positioning, voice, messaging, and architecture across SSL. 3. Deeply understanding the nuances of culture, language, and behavior across SSL markets. 4. Creating masterbrand campaigns that shape perception, build emotional connection, and drive long-term brand equity. 5. Keeping the brand consistent across every touchpoint. 6. Leading cross-functional teams with clarity and collaboration, bringing brand ideas to life by aligning diverse stakeholders around shared goals. 7. Tracking brand health and campaign performance to inform long-term strategy and guide smart decision-making. 8. Using insights, data, and results to refine and improve storytelling over time. 9. Championing a test-and-learn mindset to continuously elevate creative effectiveness. 10. Understanding how the brand connects to business goals, and working cross-functionally to drive both. 11. Using brand as a lever for growth, translating business challenges into strategic, creative solutions. 12. Thriving in a fast-paced environment, balancing multiple projects, shifting priorities, and tight timelines without losing strategic focus. 13. Fostering a culture of curiosity, empathy, and performance ambition within the team—pushing for bold ideas grounded in real understanding. You'll love working at DiDi because we: - Create user value. - Are data-driven. - Practice win-win Collaboration. - Believe in integrity. - Aim for growth. - Promote Diversity and Inclusion.