Video Editor – Direct Response & Organic Social Content (Remote) Brand: The Max Letters Are you a highly skilled video editor with a deep understanding of both direct response advertising and organic social content? Do you know how to transform raw footage into scroll-stopping ads and emotionally compelling videos—all while staying true to a brand’s tone and values? If so, we’d love to hear from you. About Us The Max Letters is a fast-growing, story-by-mail experience for kids—an award-winning fantasy adventure told through 24 letters mailed across a year. We’re a mission-driven brand focused on imagination, deep storytelling, and screen-free wonder. Our customers are mostly thoughtful parents (especially moms) looking for meaningful gifts that inspire a love of reading. The Role We’re looking for a self-directed, highly experienced Video Editor to take full ownership of our video creative output. You’ll work with our growing library of raw footage to develop a range of short-form videos, from high-performing ad creatives to organic social content. You must have a strong understanding of what drives conversions in paid ads and how to craft emotionally resonant content that feels native to social platforms. What You’ll Do - Develop and execute direct response ad creatives (TikTok, Meta, IG) with a conversion-first mindset - Edit and deliver on-brand organic videos (warm, story-driven, emotionally engaging) - Ideate and pitch creative concepts based on available footage or needs - Pull from a growing library of raw content to create new videos with minimal direction - Select music, sound design, text overlays, pacing, and other elements to enhance performance - Deliver final assets in platform-native formats, optimized for engagement and results - Collaborate with our Creative Strategist and founder for occasional alignment—but work independently most of the time Requirements - Proven experience editing direct response video ads that convert - Strong portfolio of organic social content (TikTok, IG Reels, YouTube Shorts, etc.) - Deep understanding of pacing, trends, hooks, and storytelling for short-form video - Exceptional creative instincts and editing skillset—able to work fast, with quality - Strong eye for tone, emotion, and visual storytelling - Highly autonomous and proactive—you don’t wait for instructions - Strong communication and time management skills - Fluent in English Bonus Points - Experience with children’s products, family-oriented brands, or lifestyle content - Copywriting instincts or ability to write hooks and overlays - Motion graphics skills (nice to have, not required) Commitment & Pay - Freelance/Contract (20-30 hours/week, flexible) - Fully remote - Competitive pay based on experience and quality of work - Looking for long-term, ongoing work if the fit is strong To Apply: Please provide: - A short intro telling us why this is the right fit for you - Links to 3–5 relevant video examples—ideally both ad and organic styles - Your expected compensation per month Let’s bring more magic and meaning into families’ lives—one video at a time. We can’t wait to meet you. Job Type: Part-time Expected hours: 20 – 30 per week Application Question(s): - What is your level of English fluency? Conversational or Fluent? - What is your expected monthly pay for this Video Editor position? Education: - Bachelor's (Preferred) Experience: - video editing: 3 years (Preferred)