DIGITAL MARKETING STRATEGY & WEBSITE OPTIMIZATION EXPERT - [G-458]

Bebeeautomation


Marketing Strategist & Automation Specialist "> - We're looking for a skilled Marketing Strategist to drive our digital marketing efforts and enhance brand awareness through automation and website management. - The successful candidate will be responsible for developing and executing digital marketing strategies, automation, and website management, including SEO. - They will also oversee the management and optimization of company websites (multi-country and multilingual) and related website projects. - Key responsibilities include ensuring website content is current, engaging, and SEO-friendly, monitoring website performance and implementing improvements to enhance user experience, analyzing website traffic and engagement data to assess effectiveness, and managing and optimizing the MarTech environment for efficient deployment of global and regional marketing programs. - Additionally, the ideal candidate will collaborate with digital marketing team members to implement best practices in SEO and digitize the customer journey. - Travel requirements may involve occasional domestic or international travel up to 10% of the time. Requirements: - Bachelor's degree in Marketing or Marketing-related disciplines required; MBA is a plus. - 3-5 years digital marketing experience with demonstrated track record in developing and executing digital marketing strategies, automation, and website management, including SEO. - Experience with Drupal, Acquia tools, Experience with HubSpot marketing automation or similar tool. - Experience with Google Analytics. - Experience with MS Dynamics or similar CRM tool. Preferred Qualifications: - Strong analytical acumen to evaluate effectiveness of digital campaigns. - Ability to work in dynamic, fast-paced environment, be hands-on in project management and execution, while managing multiple projects and deadlines. - Experience to work in complex matrix organization in multi-cultural settings. - Fluent in English. Other languages are a plus. - Familiarity with B2B marketing strategies and tactics. - Good analytical skills with the ability to interpret data and make informed decisions. - Good written and verbal communication skills with the ability to communicate complex ideas to diverse teams. - Strong project management skills with the ability to prioritize and manage multiple projects. - Ability to collaborate effectively with cross-functional teams and stakeholders. - Passion for staying up-to-date with the latest digital marketing trends, technologies, and tools.

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