Transform Business Growth with a Lead Generation Analyst Role A high-performing IT team needs talented professionals to drive impactful change across industries. As a Lead Generation Analyst, you will play a critical role in identifying, researching, and qualifying potential clients to support revenue growth. This position involves market research, data analysis, and lead generation strategy execution to drive high-quality leads into the sales pipeline. You will work closely with business development representatives and directors to ensure a steady flow of qualified leads, leveraging CRM tools, marketing automation platforms, and prospecting databases. Key Responsibilities: - Research target markets, industries, and competitors to identify high-value prospects aligned with our services. - Stay informed on industry trends, customer pain points, and emerging technologies to refine lead targeting strategies. - Utilize data enrichment tools to identify potential leads and build an accurate and up-to-date database of qualified leads using CRM systems. - Ensure compliance with data protection regulations when handling prospect data. - Utilize email marketing, LinkedIn outreach, content marketing, and cold prospecting techniques to generate engagement. - Work closely with the marketing team to execute targeted campaigns, leveraging industry insights. - Monitor conversion rates and optimize outreach strategies based on data-driven insights. - Partner with business development teams to align lead generation efforts with sales pipeline goals. - Support account-based marketing initiatives by identifying key decision-makers and influencers within target accounts. - Track and report key metrics, including lead quality, conversion rates, and cost per lead. Requirements: - Bachelor's degree in Marketing, Business, or a related field. - 2+ years of experience in lead generation, market research, or data analysis. - Strong research and analytical skills: Ability to synthesize market data and identify high-potential prospects. - Understanding of the IT consulting industry and services. - Knowledge of lead generation best practices and strategies. - Proficiency in marketing automation tools. - Data-driven mindset: Strong ability to interpret lead generation metrics and optimize outreach efforts. About Us: We are an equal opportunity employer committed to creating an environment where all employees feel welcome, valued, and empowered to succeed. We celebrate diversity and strive to build a culture of inclusion where all individuals can thrive.