DiDi Bogota, D.C., Capital District, Colombia Join or sign in to find your next job Join to apply for the Passenger Growth Acquisition Sr. Analyst role at DiDi DiDi Bogota, D.C., Capital District, Colombia 3 days ago Be among the first 25 applicants Join to apply for the Passenger Growth Acquisition Sr. Analyst role at DiDi Get AI-powered advice on this job and more exclusive features. About The Company DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. About The Company DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news About The Team/role The Passenger Growth Operations team at DiDi is responsible for driving sustainable growth by optimizing acquisition, conversion, and retention strategies. We focus on maximizing efficiency in the passenger funnel, ensuring high-quality users with strong long-term value (LTV). As a Senior Analyst, Passenger Acquisition , you will play a key role in expanding our user base by designing and executing data-driven strategies to attract new passengers for 9 different countries across SSL (Spanish Speaking Latam). This role requires a strong analytical mindset, deep understanding of growth levers, and ability to work cross-functionally with marketing, product, and operations teams. In this role, you'll be... Own the definition and execution of our rider base's growth operation and strategy, leveraging our users incentives platform, product enhancements, and cross-team collaboration projects. Design, implement, and track performance of acquisition campaigns across different mobility products, executing efficient actions following P&L targets according to available budgets. Develop and test pricing, promotions, and incentive strategies to improve cost-efficiency in user acquisition. Support automation of growth processes to improve scalability and efficiency in user acquisition. Collaborate with marketing, data science, and product teams to enhance targeting and personalization efforts, improving the quality of our new and re-engaged users with a focus on retention and usage frequency. Monitor key metrics such as CAC (Customer Acquisition Cost), conversion rates, and retention trends, ensuring sustainable growth. We're eager to be in touch because you have... +2 years of experience in data analysis, business operations, or growth strategy, preferably in the tech industry. Educational background: Bachelor’s degree in Business, Economics, Engineering, Data Science, or a related field. Proficiency in data analysis tools (e.g., SQL, Python, R) and visualization software (e.g., Looker, Power BI). Experience or desire to learn how to use data-based decision-making, exercising good judgment in ambiguous circumstances, and effectively communicating across a diverse team. Proficiency in English & Spanish. Clear Communicator - you are a clear and concise communicator with the ability to synthesize a lot of information quickly and highlight key insights. Proven problem solving skills. Self-starter mentality with the ability to manage multiple priorities in a fast-paced environment. Excellent organization and time management systems for yourself and your stakeholders. You'll love working at DiDi because... We create user value by always innovating to provide safe, pleasant, and efficient experiences. We are data-driven, making informed decisions based on valuable metrics. Win-win Collaboration, working together to help partners and colleagues succeed. We believe in integrity, always doing the right thing with sincerity and openness. Growth mindset, venturing beyond comfort zones and learning from mistakes. Diversity and Inclusion, respecting differences and promoting equal opportunities. We are committed to building inclusive and diverse teams . At DiDi, we promote equal opportunities for all candidates and employees, making decisions based on qualifications and needs, without discrimination based on gender, age, sexual orientation, nationality, marital status, pregnancy, disability, race, religion, or beliefs. We aim to create a workplace free from discrimination and harassment, fostering better products, services, and community impact. Seniority level Mid-Senior level Employment type Full-time Job function Business Development and Sales Industries Software Development Referrals increase your chances of interviewing at DiDi by 2x Sign in to set job alerts for “Senior Acquisition Analyst” roles. #J-18808-Ljbffr