G970 | MARKET CONSULTANCY: FUNCTIONAL FOODS (SELVA NEVADA MAPBIO)

Global


**INTRODUCTION TO GGGI**: The Global Green Growth Institute (GGGI) is a treaty-based international, inter-governmental organization dedicated to supporting and promoting strong, inclusive and sustainable economic growth in developing countries and emerging economies. To learn more please visit about GGGI web page. **GENERAL INFORMATION**: - Project: CO038-E1-3 Just Rural Transition in Colombia - Bio Rural - Duty Station: Remote/Bogotá (Minagricultura) - Contract Duration: (10) February 2025 - (15) August 2025 - Number of Workdays Estimated (internal purpose only): 122 days - deliverable based - Consultant: Level 2 - Total Fees: Up to USD 13,000 **PROJECT BACKGROUND**: GGGI has a diverse portfolio of programs in developing countries around the world. Together with global products and services, these in-country programs focus on delivering results through an integrated approach of evidence-based green growth planning and implementation aligned to “countries” development priorities. The organization also focuses on knowledge development and management activities, which build a solid theoretical and empirical basis for green growth while providing concrete options and guidance for policymakers and creating the conditions for public and private green infrastructure investments. GGGI has been working with the Government of Colombia to advance green growth policies and green investments through strategic partnerships such as with the Ministry of Environment and Sustainable Development, the Ministry of Agriculture and Rural Development, the Ministry of Treasury and Public Credit, and the National Planning Department (DNP), among others. Since 2014, GGGI has supported the DNP in its objective of advancing a green growth vision and transition plan for Colombia that can help climate goals and SDGs achievement. GGGI supported the development of the Green Growth Taskforce led by DNP (2016-2018), which produced solid and relevant information for the design and concertation of the Green Growth Policy - GGP (adopted using CONPES 3934 of 2018). One strategic axis of the GGP aims to promote the sustainable use of natural capital, which includes the Bioeconomy as one key strategy to foster the low carbon economy through adding value to generate products, processes, and services based on responsible use of biodiversity and biomass. In that regard, GGGI supported the Ministry of Science, Technology, and Innovation - MinCiencias, the National Planning Department, and other stakeholders in the technical design and concertation of the National Bioeconomy Mission “Para una Colombia Potencia viva y diversa: hacia una Sociedad impulsada por el conocimiento”. Besides, GGGI was awarded by the UKPACT program in 2021 Colombia to develop the project “Accelerating the development of new bioeconomy businesses and enhanced capacities for green jobs promotion and increased climate action ambition from policy implementation and integration”, in which a Bioeconomy Accelerator Mechanism was created to enhance the capacity of bioeconomy business and strengthen the capability of MinCiencias to meet their target of 126 and 500 bioproducts endorsed by 2022 and 2030, respectively: Complimentarily, a knowledge-sharing component to disseminate case studies, lessons learned, best practices, and recommendations. GGGI with MinCiencias support, designed and launched 2019 the Bioeconomy Projects Acceleration Mechanism - MAPBIO, which aims to provide technical assistance to accelerate bioproducts in the last mile. The first call for proposals received 26 proposals evaluated through a multicriteria analysis; the mechanism supported four bioproducts. After successfully implementing MAPBIO 1.0, GGGI was awarded an extension project for scaling up MAPBIO and developing further activities with MinCiencias and INNpulsa. The current call pro proposals MAPBIO 3.0 received were focalized in the Pacific and Amazon region and received 12 submissions and selected 2. In total, we have successfully supported 20 bioproducts to contribute to the national goal of reaching 500 registered bioproducts by 2030. As part of the UK PACT Bio Rural project, GGGI has selected the company Selva Nevada and its initiative, “Development of Functional Foods with High Added Value from Fruits of Colombian Biodiversity,” as a beneficiary of the MAPBIO+ 2024 Call. This selection secures support for Selva Nevada’s bioproduct acceleration processes during the 2025-2026 period. In this context, Selva Nevada has identified promising opportunities to develop a new line of functional foods centered on forest biodiversity conservation. The market for functional foods with high added value and scientifically proven health benefits is expanding rapidly, particularly in areas such as immune system support, mental health, weight management, and chronic disease treatment. Target markets for this product line are diverse, including institutional food programs, public procurement, the silver econom

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