Alexion Pharmaceuticals, Inc. is a biopharmaceutical company focused on serving patients with serious and ultra-rare disorders through the innovation, development and commercialization of potentially transformative therapeutics. Alexion is the world leader in complement inhibition and has developed and markets Soliris® (eculizumab) as a treatment for patients with PNH and aHUS, two debilitating, ultra-rare and fatal disorders caused by chronic uncontrolled complement activation. Soliris is currently approved in more than 40 countries for the treatment of PNH, and in the United States and the European Union for the treatment of aHUS. Alexion is evaluating other potential indications for Soliris and is pursuing development of the other innovative biotech products. **Position Summary** Accountable for the development and implementation of the strategic marketing plan for the franchise and responsible of leading the promotional team, as first line manager for Colombia. **Job Responsibilities (to include key result areas, specific accountabilities, tasks, etc.** - Responsible of leading the promotional strategy to ensure BUDGET accomplishment, protecting the COP and delivering expected growth for the franchise - Responsible for Development and implementation of the strategic brand plan for the franchise aligned to our international and global guidelines - Accountable for the brand investment plan (advertising and promotional budget) - Responsible for sales execution on filed, giving coach to sales representatives to improve sales techniques, and delivering science to persuade physicians. Aligned to the leadership selling approach. - Development of the communication strategy for the different Stakeholders - Develop and maintain close relationships with KOL and Scientific Societies - Ensure the correct planning of the demand and the forecast - Leadership of cross functional team (Marketing, Medical, Access, Finance, Legal, Compliance, Procurement, IT) - Drive P&L; sustainable profit - Monitor and control management indicators of the people in charge to generate strategies that guarantee the fulfilment of the defined goals - Monitor and control the medical panel of representatives to ensure effectiveness in making decisions related to them. - Lead territorial plans for HCPs and key accounts to ensure compliance with objectives - Manage the human talent in charge in terms of selection, retention, and retirement processes in order to contribute to the achievement of the goals of the area. - Coordinate compliance with the assigned collections budget to maintain a healthy portfolio and a good level of portfolio days - Responsible for reporting any non-compliance or potential non-compliance with company codes and policies - Responsible for taking the training required by the organization (Code of conduct, corporate policies, pharmacovigilance, among others). **Qualifications**: - A demonstrated track record of success and progression in sales and marketing positions. - Strong knowledge of business and financial planning with experience delivering consistent results. - Recent track record of successfully overseeing product launches in local market, ideally for rare or orphan disease(s); has successfully worked in a competitive environment. - Success in market shaping activities to establish the unmet need in a rare disease area. - An authentic commitment to working closely with external stakeholders. - Seasoned leader comfortable communicating and engaging across all levels in the organization, as well as maintaining calm composure, presenting, and influencing at senior levels - Good leadership and organizing skills; - Keen eye for detail; - Good communication and interpersonal skills; - Creative thinking **Education**: - Professional degree in business-oriented carrier desirable - Fluency in English