IDT Corporation is a global communications companyfounded in 1990 and headquartered in Newark, New Jersey. We areindustry leaders in prepaid communication and payment services andone of the largest international voice carriers. We are listed onthe NYSE, employ over 1800 people across 20 countries, and haveover $1.5 billion in revenues. IDT is not ”another big ITcorporation”— we encourage and support in-house entrepreneurs indeveloping their ideas into business actions. The Senior CustomerLifecycle Analyst will support our marketing department’sindustry-leading performance by being a technical expert andstrategic guide. Responsibilites: - Technology, Architecture andData: - Become a systems expert, cultivating knowledge of themarketing technology stack (Braze, Amplitude, data warehouse). -Help the marketing team understand the end-to-end implementation ofcampaigns, including data requirements and technical setups. -Understand the data architecture and understand how it impactscustomer segmentation and marketing segmentation strategies. -Build and maintain dynamic customer attributes, events, and cohortsin Braze or Amplitude to support campaigns. - Partner withengineering teams to define requirements for new custom attributes,events, and API integrations. - Lead customer marketing innovationby unlocking opportunities for automation. - Campaign Performance: - Be proactive problem solvers, identifying growth opportunitiesand delivering actionable insights to support strategic businessdecisions. - Evaluate the effectiveness of promotions and marketingprograms and make recommendations to optimize campaigns. -Translate insights into promotional strategies. Analyze customerbehavior and campaign performance to identify insights. -Collaborate with the marketing team to improve segmentationsophistication, A/B testing, journey pathing, and reporting toimprove lifecycle marketing strategies. - Oversee Next Best Offerprograms: Drive “next best offer” across multiple channels based oncustomer segmentation, lifecycle, and business goals. - Developtesting strategies tied to segmentation and customer personas tomaximize user upselling and cross-selling opportunities within thecustomer ecosystem. - Identify churn drivers and implementstrategies to improve retention rates. - Collaborate and providestrategic guidance on programs for the VIP segment. - Providerecommendations for improving campaign targeting andpersonalization based on data analysis. Analytics: - Develop andmaintain dashboards and reporting tools to track campaign KPIs. -Create specialized reports and dashboards that answer key businessquestions and provide insights into user behavior. - Reporting onand optimizing ROI. - Leverage data from multiple data sourcesincluding the data warehouse to build ad hoc reports or augment thereporting of the marketing platforms. Requirements - 5+ years ofexperience in similar positions. - Advanced English. - Academicbackground in a quantitative or related field (e.g., Analytics,Applied Mathematics, Economics, Statistics, or Business) orpractical experience in Customer Lifecycle planning and analytics -Previous experience with either Amplitude or Braze - A/B andmultivariate testing experience, including test design, reportingand analysis to understand incremental lift - Working knowledge ofSQL - Knowledge of Tableau The Senior Customer Lifecycle Analystwill report to the Executive Vice-President Analytics and work inclose collaboration with the Customer Marketing Director. They willjoin an existing Analytics department with a proven history ofdriving value across the organization. The Customer LifecycleAnalyst will also partner with various marketing stakeholders on adaily basis as part of their responsibilities. This is a veryexciting opportunity to join an established team, at a growing andstable multinational firm, at the cutting edge of analytics andmarketing technology! PLEASE SUBMIT CV IN ENGLISH#J-18808-Ljbffr Customer Service