About Genesis Orthopedics & Sports MedicineAt Genesis Orthopedics & Sports Medicine, we believe that world-class orthopedic care should be accessible to everyone—regardless of insurance status. Rooted in justice, inclusion, and innovation, our mission is to reimagine musculoskeletal care: more human, more effective, more equitable.Now, we're looking for a creative power house to help us tell that story to the world.The RoleWe're hiring a Brand and Content Marketing Lead to bring the Genesis brand to life through storytelling, design, and multimedia content. This is your chance to apply your creative talent to a mission with real-world impact—shaping a brand that's redefining orthopedic care in underserved communities.You'll take creative direction and strategic oversight from our brand agency Ox Creates, then execute across a wide range of channels—from social media and video to email, events, and internal communications.This is a full-time, offshore role requiring daily overlap with U.S. Central Time Zone hours. You'll work closely with Genesis leadership and cross-functional teams to ensure all content aligns with our brand manifesto, resonates with our audiences, and reflects the noble profession of orthopedic surgery in a modern and accessible way.Responsibilities Translate strategy into storytelling: Bring Ox Creates' creative direction to life through high-quality content. Design digital assets: Create engaging visuals for Instagram, LinkedIn, newsletters, and more. Produce multimedia: Shoot and edit compelling videos—patient stories, team highlights, and behind-the-scenes content. Own brand consistency: Maintain a polished, professional look across all channels—internal and external. Leverage AI tools: Use AI for content ideation, copywriting support, and production acceleration. Track performance: Monitor KPIs like impressions, content volume, and engagement to improve output. Support internal storytelling: Create content for recruitment campaigns and staff engagement initiatives. Requirements Strong portfolio demonstrating photo and video editing, brand storytelling, and digital design. Advanced proficiency in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve). Proficiency in design software (e.g., Photoshop, Illustrator, Canva, Figma). Comfort with emerging tools for AI-generated content and automation. Excellent English communication skills and a deep understanding of narrative structure and tone. Ability to work independently while taking direction from multiple stakeholders. Strong organizational skills, with experience managing content calendars and project-based creative workflows. Preferred Experience working with U.S.-based healthcare or mission-driven brands. Familiarity with social media analytics and tools like Meta Business Suite or Hubspot. Ability to create or coordinate lightweight animations or motion graphics. Benefits Compensation paid directly in U.S. dollars. You're not just a designer—you're a storyteller. You bring ideas to life with beauty and clarity. You understand how to balance professionalism and approachability in tone and visuals. You take pride in producing high volumes of content without sacrificing quality. You're eager to help a growing healthcare organization make a lasting impact.