Transform your career in our remote-first organization, where inclusive culture and equal opportunities thrive. EQUALS TRUE is a global talent network that fosters collaboration among software engineers, agileists, and design thinkers. Our mission is to build and develop safe, inclusive, equitable, and balanced teams for companies scaling globally. We're seeking a Senior UX Strategist to join our team. As a key contributor, you'll be responsible for developing UX strategy, site maps, user journeys, and information architecture for B2B websites. The Role: Key Responsibilities - Develop intuitive B2B website experiences that support lead generation and business growth - Translate research insights into wireframes and design recommendations, working closely with design teams - Analyze existing client data, including heatmaps, analytics, and interview insights, to identify key UX opportunities - Recommend page content, interactive features, and conversion flows based on user behavior patterns - Evaluate A/B tests and performance metrics to continuously optimize user experience - Collaborate with design and content teams to ensure accessibility, usability, and alignment with best practices - Contribute to internal UX standards and help define a shared playbook across the team Requirements: Must-Haves - 5 to 8 years of experience in UX or digital experience strategy - Proven ability to design engaging B2B website experiences that drive business results - Strong analytical skills, with experience interpreting and translating data into actionable UX strategy - Proficiency in tools like Figma, Google Analytics, Hotjar, and Maze - Solid understanding of web design and development processes, including accessibility best practices - Ability to solve complex UX challenges across layout, navigation, and interactive elements Perks: We offer a range of benefits, including: - Paid company holidays - Medical, safety, and wellness benefits - Free live business language classes If you're passionate about UX design and committed to creating inclusive experiences, we encourage you to apply.