Job Title: Web Analytics Specialist This role is responsible for implementing tracking for ad campaigns, measuring conversions, updating tags and variables in Google Tag Manager, utilizing templates in Google Looker Studio to connect data sources and apply filters, and ensuring accurate data collection through GTM and Google Analytics 4. About the Role - Maintain and implement site tagging and tracking of users via Google Tag Manager, including creating custom events and setting up in Google Analytics 4 - Build, test, and deploy tracking tags via Google Tag Manager for paid media campaigns, website events, and conversions - Collaborate with requestors, developers, and paid search teams to ensure accurate implementation of tags across websites and landing pages - Maintain and audit tagging infrastructure for data integrity and performance optimization - Integrate and manage third-party tracking - Monitor and QA campaign tags to ensure events fire correctly across browsers and devices - Support analytics implementation strategy aligned with business KPIs and campaign goals