Join to apply for the Email & CRM Marketing Specialist role at Kiwi 2 days ago Be among the first 25 applicants Join to apply for the Email & CRM Marketing Specialist role at Kiwi We’re looking for an Email & CRM Marketing Specialist to take ownership of our lifecycle communications, combining strategic thinking, executional discipline, and technical know-how to improve customer engagement through email and automated workflows. Role Objective This role will be responsible for designing, executing, and optimizing lifecycle communication strategies, primarily through email and CRM workflows. The ideal candidate will ensure the technical health of our email systems, improve engagement KPIs by automating lifecycle journeys and ensuring technical excellence in how data flows through our communication platforms. Responsibilities Email Marketing - Define and implement the end-to-end email strategy (segmentation, triggers, frequency, content). - Maintain and improve sending infrastructure and domain reputation (SPF, DKIM, DMARC, IP health). - Apply best practices to email content: subject lines, image weight, layout, CTAs, etc. - Design and run A/B tests to refine subject lines, copy, and frequency. CRM & Automation - Own the CRM tool (Customer.io): maintenance, data hygiene, workflows, campaigns, events, user properties, segmentation. - Develop automated journeys across the customer lifecycle (onboarding, engagement, reactivation). - Define high-level storytelling and communication strategy. - Collaborate with the dev team to implement event-based triggers and user properties for automation. - Participate in AI-driven initiatives focused on leveraging behavioral data and user propensity to deliver hyper-personalized, intelligent communication flows. Analysis & Reporting - Monitor dashboards and define CRM/email performance KPIs. - Conduct post-campaign analysis and provide actionable insights. - Use SQL to independently generate audience lists and validate campaign hypotheses. Requirements - 4+ years experience in a similar role (email marketing, CRM automation, lifecycle marketing). - Hands-on experience with CRM/Marketing Automation tools (Customer.io ideal; Hubspot, Braze, Iterable nice to have). - Strong grasp of email deliverability mechanics and a solid technical understanding of email marketing best practices. - A/B testing and data-driven optimization mindset. - Technically inclined: able to quickly learn and adapt to new tools. - Creative and strategic thinker who is excited by AI and automation opportunities. - Self-starter with a data-driven mindset. - Experience targeting Latino audiences in the U.S. and Puerto Rico. - Background in fintech or financial services. Join our team! Seniority level - Seniority level Mid-Senior level Employment type - Employment type Full-time Job function - Job function Marketing and Sales - Industries Financial Services and Banking Referrals increase your chances of interviewing at Kiwi by 2x Sign in to set job alerts for “Email Marketing Specialist” roles. Bogota, D.C., Capital District, Colombia $800.00-$1,300.00 2 months ago Bogota, D.C., Capital District, Colombia $800.00-$1,300.00 2 months ago Customer Service Representative (Remote) Bogota, D.C., Capital District, Colombia $800.00-$1,300.00 1 month ago Customer Service Representative (Remote) Client Success Manager (Podcast Company) Chapinero, Capital District, Colombia 2 weeks ago Customer Service Representative (Colombia) Client Success Manager (Podcast Company) Bogota, D.C., Capital District, Colombia $800.00-$1,300.00 3 months ago Customer Service Representative – Metadata Operations Client Success Manager - 0631 - Colombia Client Success Manager - 0671 - Colombia Bogota, D.C., Capital District, Colombia 3 weeks ago Client Success Manager - 0657 - Colombia Customer Service Representative (Colombia) (Remote) Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 4 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr