Marketing Specialist Job Description As a Marketing Specialist, you will play a crucial role in the planning and implementation of marketing activities to meet objectives while adhering to business policies and requirements. Your primary focus will be on crafting, implementing, and supervising high-impact marketing programs and projects to attract new customers and ensure their retention. - Develop and implement local portfolio and pricing strategies tailored to the needs of the industry - Build channel or country-specific marketing plans that optimally target healthcare professionals, optical retailers, and end-users - Shape and develop commercial messaging cycles and tools for sales representatives, distributors, and promoters - Collaborate with professional marketing teams to promote products with the assistance of healthcare professionals - Work closely with Product, Sales, and Marketing teams to align brand goals and initiatives - Conduct market research and analysis specific to the industry to find opportunities for brand growth - Monitor and analyze marketing campaign performance, and make data-driven recommendations for improvement Required Skills and Qualifications: - A bachelor's degree in Business Administration, Marketing, or Advertisement (a master's degree is a plus) - A minimum of five years of Marketing experience (experience in Healthcare markets is preferred) - Project management experience and skills (highly desirable) - Fluent in English - Experience managing multifunctional tasks and activities - Capacity to align marketing projects between internal customers and stakeholders - Ability to establish positive interpersonal relations and interact with people effectively - Coordination of different marketing activities Benefits: This is a full-time position with flexible hours, including some weekends due to participation in Congresses, Symposiums, etc. Travel Requirements: 10-15% of time, must be open to traveling short-term depending on business needs.