Get AI-powered advice on this job and more exclusive features. Inbox Influence: Craft Emails That Convert & Drive Financial Access Here, your marketing expertise helps individuals access credit solutions while you enjoy the freedom to focus on what matters most. With a company that prioritizes balance, you’ll craft compelling campaigns and still have time to unwind, explore, and recharge beyond the workplace. Job Description As an Email Marketing Specialist , you will manage, optimize, and scale email campaigns to drive loan applications and revenue from external marketing offers. Your expertise in email deliverability, performance optimization, and compliance with financial regulations will be key in crafting effective campaigns, improving engagement, and ensuring seamless execution within industry standards. Job Overview Employment type: Indefinite Term Type Contract Shift: Monday to Friday, 9 AM - 6 PM EST 5 days work week 20 vacation days in total Fully-customized Emapta laptop and peripherals Indefinite term type contract Direct exposure to our clients Diverse and supportive work environment Unlimited upskilling through Emapta Academy courses The Qualifications We Seek Must-Have: Minimum of 3 years experience in email marketing platforms such as Klaviyo , ActiveCampaign , and Iterable . Strong analytical skills to interpret performance data and optimize campaigns. In-depth knowledge of email deliverability , domain reputation , and sender authentication (SPF, DKIM, DMARC, IP warming) . Proven experience in increasing engagement rates , reducing spam complaints , and improving inbox placement . Hands-on experience with A/B testing and customer segmentation strategies. Nice-to-Have: Experience with SMS marketing, retargeting, and cross-channel automation. Familiarity with affiliate marketing and third-party promotions. Basic knowledge of HTML/CSS for email template customization. Your Daily Tasks Develop, execute, and optimize email campaigns to drive loan applications and customer engagement. Implement external marketing offers through targeted email promotions. Create and manage segmented email workflows, including welcome series, re-engagement, upsells, and win-back campaigns. Ensure compliance with CAN-SPAM, TCPA, and financial industry regulations. Post-Send Analysis & Performance Optimization Monitor key performance metrics, including open rates, CTR, conversion rates, bounce rates, and spam complaints. Conduct A/B testing on subject lines, content, layouts, and send times. Identify drop-off points in the customer journey and refine strategies to improve engagement. Utilize data insights to enhance segmentation and personalization efforts. Deliverability & Domain Management Manage sending domains, IP reputation, and email authentication protocols (SPF, DKIM, DMARC). Optimize email deliverability and mitigate spam filtering issues. Implement best practices for list hygiene to maintain high-quality subscriber engagement. Partner with performance marketing teams to align email efforts with paid campaigns. Identify new monetization opportunities through external marketing partnerships. Stay updated on industry trends, compliance regulations, and email marketing best practices. About the Client: Empowering Financial Access Through Innovation Access to credit shouldn’t be a waiting game—LendSwift makes borrowing swift and seamless. As a state-licensed lender in the consumer finance industry , they specialize in installment loans for underserved individuals. With a commitment to speed, transparency, and exceptional service, LendSwift helps customers bridge financial gaps, providing fast approvals and hassle-free lending solutions when traditional banks say no. Your Future Team at Emapta Latam Join Emapta Latam and contribute to our legacy of transforming global outsourcing. Since 2010, Emapta has pioneered personalized outsourcing solutions, empowering businesses to thrive with bespoke teams and seamless integration. Our commitment to excellence is reflected in our state-of-the-art facilities, competitive compensation, and a supportive work environment that fosters professional growth. With over 900 clients worldwide and a team of more than 10,000 talented professionals , Emapta continues to set new standards in the industry. Apply now to be part of our success story in Colombia, where your skills are valued, and your career ambitions are supported. #J-18808-Ljbffr