**Key Accountabilities/Duties & Responsibilities**: - Marketing Automation Strategy: Develop and implement comprehensive marketing automation strategies to streamline processes, improve efficiency, and maximize ROI across all marketing initiatives. - Platform Management: Manage and optimize marketing automation platforms, including Salesforce, Zoho, HubSpot, and other relevant tools, to drive efficiency and effectiveness in campaign delivery. - Data Analysis:Analyze campaign performance metrics, customer data, and user behavior to identify insights, trends, and opportunities for optimization and personalization. - Lead Generation and Nurturing: Implement lead generation and nurturing programs to drive qualified leads through the sales funnel, optimize conversion rates, and enhance customer retention. - Content Development: Collaborate with the content team to develop compelling content assets tailored to different segments of the target audience and stages of the customer journey. - Integration and Automation: Integrate marketing automation systems with CRM platforms, website analytics tools, and other marketing technologies to ensure seamless data flow, lead management, and attribution. - Cross-Functional Collaboration: Collaborate closely with cross-functional teams, including marketing, sales, IT, and customer service, to align marketing automation initiatives with business objectives and priorities. **Essential qualifications for the role are**: - Preferred educational qualifications for the role are a Bachelor’s degree in Marketing, Business Administration, or related field. - Proficiency in marketing automation platforms such as Salesforce Marketing Cloud, Zoho Campaigns, HubSpot, or similar tools. - Strong analytical skills with the ability to interpret data, generate actionable insights, and drive data-driven decision-making. - Excellent communication, presentation, and interpersonal skills, with the ability to collaborate effectively in a cross-functional team environment. - Detail-oriented with a focus on delivering high-quality results, meeting deadlines, and exceeding performance targets. - Relevant certifications in marketing automation platforms, CRM systems, or related areas are desirable.