Job Title: Brand and Content Marketing LeadAbout Genesis Orthopedics & Sports MedicineGenesis Orthopedics & Sports Medicine exists to bring world-class orthopedic care to everyone—regardless of insurance status. Our mission is rooted in justice, inclusion, and innovation. We're reimagining musculoskeletal care to make it more accessible, more human, and more effective.We're looking for a Brand and Content Marketing Lead to help us communicate that mission creatively, consistently, and compellingly.The RoleAs our Brand and Content Marketing Lead, you will be responsible for bringing our brand to life through storytelling, design, and multimedia content. You will take creative direction and strategic brand oversight from Ox Creates (our retained brand partner) and execute a wide range of deliverables, including social media content, marketing videos, event promos, email campaigns, updated branding materials, and internal communications tools.This is a full-time, offshore role requiring daily overlap with U.S. Central Time Zone hours. You'll work closely with Genesis leadership and cross-functional teams to ensure all content aligns with our brand manifesto, resonates with our audiences, and reflects the noble profession of orthopedic surgery in a modern and accessible way.ResponsibilitiesTranslate creative strategy and direction from Ox Creates into high-quality visual and multimedia contentDesign and produce marketing assets for digital channels (e.g., Instagram, LinkedIn, email newsletters, recruitment campaigns)Develop and edit compelling short-form and long-form videos, including patient stories, event recaps, and staff featuresManage and maintain brand consistency across digital platforms, internal documents, and communications (e.g., email signatures, pitch decks)Utilize AI tools for content development where applicableTrack and optimize KPIs including content volume, impressions, and campaign-specific outcomesAssist in creative storytelling that resonates with our diverse, community-focused patient base while reflecting the excellence of orthopedic careProvide content support for staff recruitment and internal initiativesRequirementsStrong portfolio demonstrating photo and video editing, brand storytelling, and digital designAdvanced proficiency in video editing (e.g., Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve)Proficiency in design software (e.g., Photoshop, Illustrator, Canva, Figma)Comfort with emerging tools for AI-generated content and automationExcellent English communication skills and a deep understanding of narrative structure and toneAbility to work independently while taking direction from multiple stakeholdersStrong organizational skills, with experience managing content calendars and project-based creative workflowsPreferredExperience working with U.S.-based healthcare or mission-driven brandsFamiliarity with social media analytics and tools like Meta Business Suite or HubspotAbility to create or coordinate lightweight animations or motion graphicsBenefitsWhat We're Looking ForYou're not just a designer—you're a storytellerYou bring ideas to life with beauty and clarityYou understand how to balance professionalism and approachability in tone and visualsYou take pride in producing high volumes of content without sacrificing qualityYou're eager to help a growing healthcare organization make a lasting impactSeniority levelSeniority levelEntry levelEmployment typeEmployment typeFull-timeJob functionJob functionOtherIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Genesis Orthopedics & Sports Medicine by 2xSign in to set job alerts for "Brand Lead" roles.Senior Lifecycle & Marketing Automation LeadBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 3 weeks agoBogota, D.C., Capital District, Colombia 3 weeks agoBogota, D.C., Capital District, Colombia 1 month agoSenior Amazon Brand Manager - Future OpportunitiesBogota, D.C., Capital District, Colombia 3 months agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 1 month agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia 2 weeks agoBogota, D.C., Capital District, Colombia 2 months agoBogota, D.C., Capital District, Colombia 2 months agoBogota, D.C., Capital District, Colombia 4 months agoBogota, D.C., Capital District, Colombia 1 month agoBogota, D.C., Capital District, Colombia $1,500.00-$1,500.00 3 weeks agoBogota, D.C., Capital District, Colombia $8.00-$10.00 1 week agoLead Generation and Marketing Expert - 0584 - ColombiaBogota, D.C., Capital District, Colombia $2,500.00-$3,000.00 3 months agoBogota, D.C., Capital District, Colombia 2 months agoBogota, D.C., Capital District, Colombia 4 days agoBogota, D.C., Capital District, Colombia 1 week agoBogota, D.C., Capital District, Colombia 1 week agoWe're unlocking community knowledge in a new way. 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