EDDY Pump Corporation stands as a global frontrunner in the engineering and manufacturing domain, pioneering innovative solutions in dredge and slurry pump systems. We believe in continuous evolution, leveraging technology and expertise to lead our industry. **Job Overview**: EDDY Pump is seeking a detail-oriented and data-driven Google PPC Analyst to join our dynamic digital marketing team in India. This role demands a passionate individual who can meticulously monitor multifaceted campaigns, driving optimization through rigorous A/B testing and analytical insights. If you are adept at drawing actionable insights from data to elevate PPC campaigns, we want you. **Key Responsibilities**: - Continuously monitor, review, and analyze Google Ads campaigns for performance metrics, ensuring optimal ROI. - Lead A/B testing initiatives to refine ad copies, landing pages, and keyword strategies, aiming for higher conversion rates. - Collaborate closely with the digital marketing team to align PPC campaigns with overarching marketing strategies. - Develop comprehensive reports highlighting performance metrics, insights, and actionable recommendations for campaign improvements. - Stay updated with PPC and SEM trends, tools, and best practices to ensure EDDY Pump's campaigns remain at the forefront. - Manage budgets effectively, ensuring maximum returns and strategic allocation. - Craft compelling ad copies in sync with EDDY Pump’s brand voice to engage and convert the target audience. **Requirements**: - Bachelor's degree in Marketing, Data Analytics, Business, or a related field. - 3-5 years of hands-on experience managing and optimizing Google Ads campaigns. - Proficiency in Google Analytics, Google Ads, and other relevant PPC tools. - Strong analytical mindset with an ability to derive actionable insights from complex data sets. - Experience in A/B testing tools and methodologies. - Excellent written and verbal communication skills in English. - Proactive approach, keen attention to detail, and a passion for driving growth through PPC. **What We Offer**: - A competitive salary package and performance-based incentives. - An opportunity to shape the digital narrative of a globally renowned manufacturing firm. - Regular training and development opportunities to enhance your PPC expertise. - Comprehensive benefits tailored to our Indian team members.