**Head of Marketing Latam**: Excellent opportunity to join Betsson Group as our new Head of Marketing Latam. **THE WOW**: - Ensure that we deliver brand - & marketing excellence in Latam with a clear objective of contributing to both short - & long-term profitability. - You have a structured and methodical approach to validate brand/marketing strategy, initiatives and launches with business cases based on market-, competitor-, consumer insights - & user research and data driven analysis. - You will work closely with local country teams as well with central marketing and product - The Head of Marketing Latam is responsible for both strategy and execution and optimising the 360-marketing plan for the market with local adaption. The role includes ensuring adequate team staffing in assigned local markets where appropriate. **A FLAVOUR OF WHAT YOU'LL BE DOING**: Main duties (but not limited to): - Be the key source for Latam "marketing intelligence" (channels, competitors, regulation, marketing - & media insights) - Driving and ensuring execution of brand - & marketing strategies/plans in assigned new markets. - Aligning with local agencies when needed (PR, Advertising, Media) - Aligning with local team to ensure relevance and engagement - Supporting in building marketing organization structure with key roles for these markets. - Be a link to our expertise in central marketing in Malta. - Planning, execution and coordination of major marketing activities - Evaluation of media activities to track the effect of the different investments - Ensuring processes for a data driven marketing culture - Being on top of the local business and making sure that promotions are competitive etc. - Ensuring all work is compliant with new marketing regulations - Ensure high quality and a 360-approach in execution of marketing plans by brand - Ensure a high performing local team through adequate staffing and development **Responsibilities**: - Overall responsibility for approved marketing strategy, plans and budget for the new market - Follow marketing laws, policies, rules and guidelines for the both the role and the company **YOU'RE GOOD AT**: - 5 years of experience as marketing manager (or in similar role) - 5 years of work experience in online sports betting and gaming - 5 years of leadership experience - 3 years of experience working with Advertising., Media - & PR agencies - 2 years of experience of managing larger sponsorship deals and contracts - A higher degree in marketing or a similar relevant field - First class communication skills and a natural presenter - Results-oriented with strong influencing, problem solving and negotiation skills - Work ethics in-line with our values: Teamwork, Passion & Fair Play - A clear passion for sports (especially football) and on-line casino **Other areas of importance**: - You're result orientated and have strong analytical skills. - You are proactive, driven and have a positive "can do" attitude. - You are a highly structured, hands-on, multi-tasking marketer with a clear ability to focus on results and return of investment. - You are able to work independently and make decisions in order to reach our targets. - You are a strong communicator in English. - Strong understanding and experience of online marketing and e-commerce. - A commercial and result oriented mindset, understanding of delivering target expectations. - Tracking and evaluating campaigns; ability to pull data and analyze it. **WHAT WE OFFER**: We can offer a fun but also a very challenging role in a collaborative and dynamic environment. There will be exciting new markets, different situations, budgets and conditions. You will be leading marketing launches but also building up a long-term strategy, structure, and organisational team. You will parallel to this excel in product and business planning. For the right person there are many different career paths at Betsson, both if you want to deepen your marketing skills or work with business management in the future. We recognise that this may not be for the faint-hearted, but if you are a pro-active marketing professional, flexible and always striving to push the boundaries and challenge yourself, then you'll fit right in. **CHALLENGE ACCEPTED?**: