1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.GoodUnited is a fundraising software that helps nonprofits harness the power of Social Networks, offering a solution that simplifies lead generation, automates supporter engagement, and maximizes fundraising revenue.We're looking for a Senior Demand Generation Manager who is equal parts growth strategist and AI-native operator to lead digital acquisition and funnel optimization at a fast-moving B2B SaaS company.This is a hands-on, high-impact role where you'll use a blend of AI tools, marketing automation, and website optimization platforms to drive measurable pipeline. You'll focus on increasing and converting website traffic through SEO, SEM, paid media, content creation, and conversion rate optimization, using tools like HubSpot and Webflow to execute campaigns end-to-end.You'll report directly to our U.S.-based Director of Growth and collaborate across content, outbound, and sales to build and scale an integrated funnel that drives revenue.What You'll DoOwn digital demand generation: Design and optimize acquisition strategies across SEO, SEM, paid social, and website CRORun campaigns with HubSpot: Build, launch, and optimize lead nurturing workflows, landing pages, and email campaigns within HubSpotOptimize the site with Webflow: Use Webflow to launch and test landing pages, run experiments, and execute web changes without dev supportAutomate with AI: Use tools like ChatGPT, Jasper, Surfer SEO, Copy.ai, and Zapier to scale content, run experiments, and accelerate executionFuel performance with content: Leverage AI to create, repurpose, and test high-converting copy across landing pages, paid ads, email, and blogImprove conversion rates: Build lead capture experiences, optimize funnel steps, and test variations to improve MQL-to-SQL velocityMeasure what matters: Use GA4, HubSpot, and other reporting tools to track performance, attribute revenue, and make data-informed decisionsCollaborate across functions: Align with outbound, sales, and product marketing teams to build unified demand strategiesWhat You Bring5+ years experience in demand generation or growth marketing at a B2B SaaS companyProven use of AI tools to automate and scale marketing executionHands-on experience using HubSpot for automation, segmentation, lead scoring, and analyticsExperience building and updating websites in WebflowPerformance mindset and ability to own end-to-end KPIs (traffic, CPL, MQLs, conversions)Strong written English and content creation chops—comfortable using AI to assistEntrepreneurial, proactive, and excited to build processes that scaleNice to HaveExperience working remotely with U.S.-based teamsFamiliarity with paid platforms like Google Ads, Meta, and LinkedIn AdsExperience running ABM campaigns or supporting outbound demand genStrong grasp of funnel math, attribution models, and full-funnel measurementWhy This Role RocksRemote-first team with a culture of speed, ownership, and experimentationFull visibility into how your work impacts revenueOpportunity to shape demand generation strategy from the ground upGrowth-stage B2B SaaS company with traction and big ambitionsAI-first culture with the tools, autonomy, and support to move fastSeniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesIndustriesSoftware DevelopmentReferrals increase your chances of interviewing at GoodUnited by 2xGet notified about new Demand Generation Manager jobs in Medellín, Antioquia, Colombia.Media Buying Manager (Professional English)Media Buying Manager (Professional English)We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr