**Introduction**: Local Traders is a rapidly expanding P2P Crypto Exchange based in South America. We are currently seeking a talented and experienced Growth Marketing Specialist to join our team. As a Growth Marketing Specialist, you will play a pivotal role in driving user acquisition, retention, and engagement to fuel the growth and success of our platform. **Responsibilities**: - Develop and execute growth marketing strategies and campaigns to attract and onboard new users to the Local Traders platform. - Utilize data-driven insights to optimize marketing campaigns, increase conversion rates, and improve user engagement. - Implement and manage user segmentation strategies for targeted marketing initiatives. - Track and analyze key performance metrics, providing regular reports and recommendations to improve marketing effectiveness. - Conduct market research and competitor analysis to identify opportunities for growth and stay ahead of industry trends. - Work closely with cross-functional teams to align marketing efforts with product updates and developments. - Leverage analytics and A/B testing to optimize user onboarding and conversion funnels. - Stay informed about the latest marketing tools, technologies, and best practices to drive continuous improvement. - Contribute to the documentation and knowledge sharing within the marketing team. **Requirements**: - Minimum of 3 years of experience in growth marketing or digital marketing roles. - Proven track record of developing and implementing successful growth marketing strategies. - Strong understanding of marketing analytics and data-driven decision-making. - Proficiency in using marketing automation tools and CRM systems. - Experience with managing and optimizing social media campaigns across different platforms. - Ability to create engaging and persuasive marketing content. - Excellent communication and copywriting skills. - Strong analytical and problem-solving abilities. - Ability to work independently and collaborate effectively within a team. - A passion for the crypto industry and knowledge of blockchain technologies. **Good to have**: - Previous experience in the cryptocurrency or fintech industry. - Familiarity with affiliate marketing and referral programs. - Knowledge of SEO best practices and organic growth strategies. - Experience with influencer marketing and community management. - Benefits: - Competitive salary. - Equity plan in LCT TOKEN. - Internal travel opportunities, including relocation. - Bonuses based on performance. - Paid holidays. - Employee of the Month award (paid in USD). - High career development and growth opportunities. - Work with a multicultural team. Tipo de puesto: Tiempo completo Puede trasladarse/mudarse: - Bogotá, Distrito Capital, Cundinamarca: Trasladarse al trabajo sin problema o estar dispuesto a mudarse con una paquete de apoyo para mudarse proporcionado por la empresa (Deseable)