We are seeking a highly skilled professional to join our team as an Email and SMS Marketing Specialist. Job Description: - Create high-performing email and SMS marketing campaigns using Twilio and SendGrid platforms. - Manage list segmentation, personalization, and automation to improve audience engagement and retention. - Track, analyze, and report on key campaign metrics (e.g., open rates, click-through rates, conversion rates) to ensure consistent improvement. - Implement A/B testing to optimize subject lines, content, send times, and CTAs. Key Responsibilities: The ideal candidate will have a proven track record in creating, optimizing, and analyzing email and SMS marketing campaigns. They will be responsible for executing campaigns while collaborating with the Director of Marketing to ensure alignment with broader marketing goals. This role requires technical skills, results-oriented mindset, and a growth mindset. The ideal candidate will work closely with the design and content teams to create visually appealing and high-performing email and SMS templates. Requirements: - Minimum 4 years of dedicated experience in email and SMS marketing. - Proficiency in Twilio and SendGrid platforms, with hands-on experience in building and managing campaigns. - Deep understanding of list segmentation, automation, and personalization techniques. - Strong analytical skills with a focus on improving KPIs and ROI. - Familiarity with A/B testing methodologies and performance optimization.