(IC-83) | MANAGER DIGITAL IO

Wpp Media


About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. We believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. Job Summary and Impact You will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Manager Digital IO who will: Campaign Execution - Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly any high-value or complex campaigns. - Ensure all aspects of campaign are delivered according to terms outlined in the client-approved media plan and IOs. Campaign Optimization and Reporting - Collaborate with Managers and Associates in monitoring campaign performance metrics, including impressions, clicks, spend, and any campaign-specific KPIs. - Analyze campaign performance reporting, and utilize data-driven insights to guide optimization recommendations to enhance campaign effectiveness and achieve client goals. Coordination - Work closely with onshore counterparts to ensure cohesive execution of media strategies and adherence to client specifications. - Facilitate communication of campaign progress between all parties involved. Team Leadership - Mentor and provide guidance to Associates and team members involved in Digital IO campaigns. - Foster a collaborative environment and support professional development within the team. Budget Management - Track and monitor campaign budgets to ensure optimal performance. - Manage monthly budget reconciliation, communicate with partners to confirm delivery data, saved delivery documentation (proof of performance), and send updated IOs when necessary.

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