AD SALES PLANNER - LOQ930

Sony Pictures Entertainment


**General Summary**:** The Ad Sales Planner will be working closely with the Ad Sales Account Executives to prepare proposals, research, prepare media plans and presentations to support the **sales process**. The Ad Sales Planner will also be responsible for assisting with Yield Management Group, Traffic Operations and Marketing. This position will report directly to the Ad Sales Director.**:** **Responsibilities**:**60% Support for Account Executive**: - ** Prepare research-based presentations for entire sales team to use in client and agency meetings.**: - ** Prepares and revises sales proposals**: - ** Organize research and competitive information for Account Executive**: - ** Prepares presentation materials using Power Point and Excel**: - ** Assists in presenting information to clients and prospects new leads**: - ** Works with AE to develop media planning strategy for advertisers and/or prospects of SPT or any other Network represented by Sony Advertising Sales Group.**: - ** Responsible for updating the Priority Yield Management.**: - ** Prepare all post-campaign analysis**: **20% New Business Development and Direct Sales**: - ** Works closely with AE to research and develop prospective new advertisers for SPT or any other Network represented by Sony Advertising Sales Group.**: - ** Research and develop list of relevant prospects.**: - ** Monitor competitive landscape to keep up-to-date of current campaigns and potential opportunities.**: **10% Work with Yield Management department of SPT or any other Network represented by Sony Advertising Sales Group.**: - ** Maintain the priority database of clients updated.**: - ** Discussing pricing to meet both advertisers' goals and adherence to Networks rate card.**: - ** Familiarity with Networks supported ad specifications and pricing guidelines**: **10% Promotion of Networks products and sponsorships**: - ** Become familiar with ad sales sponsorship opportunities as they are released.**: - ** Adjust presentations to promote Networks sponsorship opportunities locally.**: - ** Develop sponsorship pricings per client.**: **Knowledge / Skills / Abilities**: - ** Ability to quickly and effectively build excel-based media plans in various formats.**: - ** Good understanding of technologies and technical aspects used in advertising and reporting.**: - ** Excellent Excel and PowerPoint skills, including complex formulas, pivot tables, screen grabs, cropping, etc.**: - ** Familiarity of research tools used by media planners and buyers (IBOPE, TGI, TechEdge) is a plus.**: - ** Ability to manage multiple requests and deadlines concurrently and stay flexible and professional under pressure.**: - ** Clear understanding of time-sensitivity around due dates of proposals.**: - ** Great attention to detail is a must.**: - ** Must be outgoing, organized, solution-oriented, a **team player** and a strategic thinker.**: - ** English proficient.**: **Experience**: - ** 3-5 years of experience in sales support, with a preference for experience in planning.**: **Education**: - **A bachelor’s degree in marketing, communications, digital media, accounting, or other business-related field is required.**: LI-NT1 undefined

trabajosonline.net © 2017–2021
Más información