Job Title: Brand Strategy Director We are seeking a bilingual (Spanish/English) Brand Strategy Director to lead the strategic direction of our brand and marketing efforts. This pivotal role will shape how we position our services, uncover actionable client insights, and drive brand visibility to attract and retain clients. We are looking for someone with expertise in developing integrated marketing strategies that deliver results. Responsibilities: - Brand Positioning & Identity Development: Define and evolve the firm's brand identity and positioning across services and channels. - Marketing Calendar Management: Implement strong planning and coordination skills to create and manage multi-channel marketing calendars aligned with business priorities. - Client Insights & Research: Work closely with consumer insights lead to manage brand awareness tracking, customer decision journeys (CDJ), copy testing, and internal panel insights. - Audience Segmentation & Analysis: Lead audience segmentation project to define our ad and media audiences based on behavioral, demographic, and psychographic data to refine targeting and messaging strategies. - Marketing Mix Modeling (MMM): Implement and utilize data-driven models to evaluate marketing effectiveness and inform budget and channel optimization. - Market & Competitive Analysis: Monitor industry trends, assess market dynamics, and provide actionable insights for strategic decision-making across campaigns and opportunities for business growth. - Vendor Management: Oversee external marketing agencies and creative partners, ensuring high-quality and on-brand deliverables. - Cross-Functional Collaboration: Work closely and effectively with legal, business development, and operations teams to align marketing initiatives with firm goals. - Project Management: Manage complex and multi-layered marketing programs from concept through execution and analysis. Qualifications: - 5-6 years in relevant brand management roles. - Degree in Marketing/Comms or MBA preferred, or relevant job experience. - Fluent in Spanish and English (spoken and written). - Passion for humanitarian issues (e.g., immigration, civil rights, nonprofit/legal aid work). - Exceptional writing, editing, and storytelling skills. - Strong interpersonal skills and ability to connect with diverse audiences. - Highly proficient with Microsoft Office Suite or related software. Benefits: - Competitive hourly rate: $13-$15 per hour (Remote). Flexible scheduling.