Job Description The role of Digital Marketing Specialist is a critical part of our business strategy, focusing on the creation and execution of innovative marketing campaigns to drive demand and revenue growth. The successful candidate will have a strong understanding of digital marketing principles, with expertise in planning, activation, monitoring, and optimization of strategies. This includes the development of buyer personas and definition of audiences, as well as creating text ads in English based on available information or proposing English-language versions for translation into other languages. Additionally, the specialist will contribute to budget allocation and ensure efficient budget management across paid advertising campaigns. Responsibilities include participating in planning meetings, liaising with various teams to align on shared objectives and tactics, and ensuring no overlapping of efforts. Other key tasks include reporting and dashboard creation, KPIs management to track and improve results, and UTM codes creation. The ideal candidate will be a creative problem solver with excellent analytical skills, able to work effectively in a dynamic environment and collaborate closely with internal stakeholders. Strong verbal and written communication skills are essential, as is a working knowledge of tools in digital experience and demand marketing, such as Google Analytics and social media platforms. Required Skills and Qualifications - 3-5 years of experience in digital marketing - Strong understanding of digital marketing principles - Familiarity with Google Ads, Meta Ads, and LinkedIn Campaign Manager - Marketing experience in a business-to-business environment - Analytics: Reporting and Dashboards experience (GA4, Data Studio) - Knowledge of Inbound/outbound marketing methodologies - Intermediate verbal and written English language communications skills - Working knowledge of tools in digital experience and demand marketing Benefits As a Digital Marketing Specialist, you will be part of a team that is dedicated to driving business growth through innovative marketing strategies. You will have the opportunity to work on a wide range of projects, from campaign planning to execution, and will be supported by a collaborative and dynamic team. Additionally, you will have access to ongoing training and professional development opportunities to help you stay up-to-date with the latest industry trends and best practices. Others Join us in shaping the future of digital marketing and take your career to the next level. Apply now and become a part of our team!