Job Description As a key member of our team, you will play a pivotal role in driving business growth through strategic experimentation and conversion rate optimization. Your expertise will help us refine our online presence, enhance user experience, and ultimately drive revenue. We are seeking a highly skilled and experienced Optimization & Strategy Lead to join our organization. As a key player in our growth strategy, you will be responsible for defining and executing website experimentation and conversion rate optimization strategies that drive B2B growth and self-serve acquisition goals. Key responsibilities include: - Developing and leading website experimentation and conversion rate optimization strategies focused on B2B growth and self-serve acquisition goals. - Translating advertiser pain points and commercial objectives into structured, scalable testing roadmaps. - Designing and running A/B and multivariate experiments across high-impact pages, using clear measurement frameworks. - Collaborating closely with product, design, marketing, and engineering teams to launch and iterate on experiments that drive meaningful improvements in funnel performance. - Monitoring and analyzing user behavior and conversion trends using tools such as Google Analytics 4, Mixpanel, or Hotjar. Required Skills and Qualifications Experience Five or more years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels. A proven track record of running testing programs that lead to measurable improvements in engagement and conversion. Skills Hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory. Strong understanding of how user experience, messaging, and site performance impact digital buyer journeys, especially in B2B contexts. An analytical mindset with the ability to extract insights and develop compelling, data-backed recommendations. Confident leading workshops, aligning cross-functional teams, and influencing strategy at multiple levels. Preferred Qualifications Experience optimizing acquisition flows for small and mid-sized business advertisers is a strong plus. Benefits Our Perks We offer a competitive compensation package, including medical, safety, and wellness benefits. Free live business language classes. Other perks include paid company holidays and a platform that allows you to convert, allocate, and disburse your salary as you want and into almost any currency that you choose. Others About Us We are a global inclusive talent network of like-minded software engineers, agileists, and design thinkers. Our mission is to build and develop safe, inclusive, equitable, and balanced teams for companies that need to scale globally in a socially responsible way. We respect the right of people to live the life they want without judgements. We practice wage equality, create a culture of belonging, insist upon respect for all our people, make every effort to accommodate all disabilities, and work only with companies that share our values. Additionally, we are committed to providing reasonable accommodations for candidates with disabilities throughout our hiring processes.