Job Description We are seeking a highly skilled and experienced Trade Marketing Specialist to join our team. As a key member of the marketing department, you will play a crucial role in developing and executing commercial marketing strategies that drive business growth and profitability. The successful candidate will have a proven track record of success in trade marketing, with expertise in planning, executing, and controlling sales and marketing initiatives. They will be responsible for managing in-store communication, roll-out plans, and activations, ensuring alignment with commercial goals. Key Responsibilities: - Develop and execute tactical activations and promotions across all store formats based on seasonality and commercial opportunities. - Co-ordinate with agencies/suppliers production of campaign and in-store communications tools. - Monitor and control campaign material produced and ensure that suppliers deliver high-quality standards. - Ensure that digital content like online video, music online, marketing iPads are up-to-date and properly functioning. - Support new store openings by ensuring appropriate 360-degree activation plans are developed and implemented. - Develop and ensure local Retail CRM marketing materials complement existing campaigns and promotions and deliver a positive ROI. - Monitor performance of campaigns, events, and activations, analyze the impact of them on key retail KPIs and ROI, and feedback learnings and concerns to Region Retail Marketing. Qualifications Requisite Education and Experience: - Minimum 2 years experience in trade marketing.