About This Role We are seeking a Senior Data Analyst to join our team. As a Senior Data Analyst, you will build and implement data tagging specifications for web and app analytics across various projects. You will work with internal and external stakeholders to serve as an expert on analytics implementation and marketing measurement. Key Responsibilities - Developing comprehensive data tagging specifications for web and app analytics across various projects. - Leading client-facing discussions to discuss data strategy and reporting requirements that align with the measurement plan. - Implementing Amplitude tagging solutions, including event and property configuration, cross-domain tracking, and coordinated tagging plans across platforms. - Deploying and QAing marketing pixels, including Meta (Facebook), TikTok, LinkedIn, and other advertising platforms to support conversion tracking and media optimization. - Partnering with tech and measurement teams to define scalable data collection strategies, particularly for ecommerce flows and user journey tracking. - Utilizing tag management solutions (primarily Google Tag Manager) to implement and manage analytics and marketing tags. - QAing all analytics and pixel deployments, validating data accuracy in reporting tools like Amplitude, GA4, and Looker Studio. - Taking ownership of analytics deployments, including documentation, versioning, and managing multiple concurrent workstreams. - Supporting A/B and multivariate testing setup and instrumentation. - Maintaining standard implementation documentation and best practices for tools such as GA4, Amplitude, and ecommerce tagging frameworks. - Meeting regularly with internal and external stakeholders for requirements gathering and solution validation, serving as an expert on analytics implementation and marketing measurement. - Staying current on industry news and trends regarding digital analytics, privacy regulations, and evolving tracking technologies. About Our Company We are a design and technology company that creates products and experiences that grow ambitious brands. We do this by designing experiences for people, not users, and uncovering new sources of growth by leveraging our creative talent, proprietary platform, and emerging technologies. We believe all experiences should be intelligent, shoppable, and unique to every brand. About Our Culture We are committed to creating an inclusive employee experience for all. Regardless of background, gender, religion, sexual orientation, age, disability, or if you're parenting the next generation of innovators, we believe that our work is at its best when everyone feels free to be their most authentic self. About Us We are an equal opportunity employer that strongly supports diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment.