IBM Bogota, D.C., Capital District, Colombia Join or sign in to find your next job Join to apply for the Consultor Marketing Cloud - Hacking role at IBM IBM Bogota, D.C., Capital District, Colombia 1 day ago Be among the first 25 applicants Join to apply for the Consultor Marketing Cloud - Hacking role at IBM Introduction A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. Introduction A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio; including Software and Red Hat. Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be encouraged to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in ground breaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. Your Role And Responsibilities As a Marketing Cloud Analyst, you have the following responsibilities: Understand conversion best practices, focusing on CRO (Conversion Rate Optimization). Master the appropriate marketing channels: Email marketing, SMS, Push, among others. Orchestrate the best copy and CTAs (Call to Action) based on feedback from Operations. Define accelerated growth strategies based on techniques such as Ads, viral marketing, and optimized UX/UI. Identify bottlenecks in the conversion funnel and propose improvements. Review messages based on results. Look for new ways to convert through continuous content optimization. Scale the assets and capabilities of offers and communications. Determine, propose, and adjust the communication flow with the project's functional management. Required Technical And Professional Expertise Knowledge and experience in: CRO Tools / A/B Testing Google Analytics Experience running owned media campaigns (email marketing, SMS, push notifications, RCS) Knowledge of Power BI or other visualization tools. Excel level: Intermediate - Advanced Knowledge of e-commerce platforms Analytical Skills Excellent verbal and written communication skills. Additional: Knowledge of Google Tag Manager, Knowledge of email sending tools Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Engineering and Information Technology Industries IT Services and IT Consulting Referrals increase your chances of interviewing at IBM by 2x Get notified about new Cloud Consultant jobs in Bogota, D.C., Capital District, Colombia . 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