Overview of the Role We are seeking a Digital Marketing Analyst to join our team. The primary role is to leverage data analysis techniques to evaluate the effectiveness of digital marketing campaigns, including paid and organic efforts across social media platforms and website. - Provide in-depth analysis of social media campaign and website performance. - Identify trends and opportunities for optimization. - Assess the effectiveness of key performance indicators such as reach, engagement, and conversion rates to recommend data-driven improvements. - Perform detailed audience segmentation and behavior analysis to inform targeting strategies and campaign adjustments. - Provide comprehensive reporting on social media and website campaigns, presenting insights to stakeholders in a clear and actionable format. - Stay up to date with emerging trends and technologies in digital and social media marketing analytics to ensure tools and methodologies remain cutting-edge. Responsibilities include testing and analysis to determine the effectiveness of various campaign elements, such as creative formats and messaging strategies. Increasing a website's visibility in search engines to drive organic and paid traffic. Analyzing performance metrics. Education & Experience Requirements - Bachelor's degree in Digital Marketing, Data Analytics, Business Administration, or a related discipline from an accredited university. - Minimum of 3 years of experience in digital marketing or social media and website analytics, including at least 2 years in a role focused on campaign performance reporting and data-driven optimization. - Understanding of analytics tools, social media and website insights platforms, and data visualization software. - Proficiency in using data to inform digital strategies is required. - Expertise in social media and website promotion and optimization, audience segmentation, campaign tracking, and reporting methodologies. - Demonstrate exceptional problem-solving skills and the ability to synthesize complex data into actionable insights. - Familiarity with digital advertising platforms is also necessary. Working Environment Employees work on world-scale projects, supported by investment in capital and technology that is second to none. They invest heavily in talent development, providing employees at all levels with opportunities to improve their sector-specific knowledge and competencies through workforce development programs.