Company description Publicis Global Delivery (PGD) is Publicis Groupe’s industry-leading, globally connected capability platform. It combines talent, technology, and operations to deliver innovative solutions for our clients, with expertise across Media, Data, Technology, Commerce, and Production worldwide. PGD is composed of top talent and innovative ways of working, enabling global scale, innovation, and transformation daily. Overview Publicis Global Delivery is seeking a Social Analyst responsible for leading digital campaigns for assigned advertisers. This includes billing support, setup, taxonomy creation, monitoring, optimization, and reporting across multiple social platforms such as Facebook, Snapchat, Twitter, TikTok, LinkedIn, and more. Responsibilities Set up social campaigns on required platforms following agency and advertiser guidelines. Conduct weekly status calls with internal stakeholders to discuss performance and pacing strategies. Monitor campaign health and optimize efforts to meet objectives, including daily budget management, website conversions, bid adjustments, and creative adjustments based on performance data. Ensure quality of campaign setup and deliverables within social media platforms. Proactively suggest improvements and troubleshoot issues. Maintain daily communication with client’s campaign managers. Report any operational issues promptly. Deliver recommendations, execute, and analyze beta tests, new platforms, strategies, and vendors. Assist in social and digital media training sessions and complete required certifications. Coordinate daily with the global account team via email, IM, or video conference to ensure seamless execution. Identify growth opportunities and communicate them to clients regularly. Develop documentation of best practices to improve operational efficiencies. Stay updated on industry trends through relevant journals and sources. Generate insights that add value to campaign performance and focus on achieving better results. Qualifications Upper Intermediate proficiency in English. Intermediate knowledge of social media campaign management and optimization. Good communication skills. Result-oriented mindset. Attention to detail. Strong analytical skills. Technical savvy, especially in digital verticals. Solid knowledge of at least one social media platform with a good understanding of the overall media landscape (Meta, Twitter Ads, LinkedIn Ads, Snapchat Ads, Pinterest Ads, TikTok for Business). Intermediate proficiency in Excel. #J-18808-Ljbffr