Job Description We are seeking an experienced and strategic AJO Architect / Manager to lead the design, implementation, and optimization of customer journey orchestration using Adobe Journey Optimizer (AJO). This role sits at the intersection of marketing automation, data architecture, and real-time personalization, and is ideal for professionals who thrive in a cross-functional, data-driven environment. Your Impact Journey Architecture & Strategy - Design and own the end-to-end customer journey strategy leveraging Adobe Journey Optimizer. - Define cross-channel activation frameworks (email, push, in-app, web) based on behavioral triggers and business objectives. - Lead discovery and roadmap planning for journey use cases, working closely with marketing, CRM, and product teams. Adobe Platform Expertise - Architect scalable AJO solutions fully integrated with Adobe Experience Platform (AEP), Real-Time CDP, and Customer Journey Analytics (CJA). - Oversee data ingestion, identity resolution, and segment activation flows to enable real-time targeting. - Ensure governance, performance, and reusability of AJO assets (journeys, offers, decision rules). Leadership & Collaboration - Manage or mentor a team of journey specialists, analysts, and/or marketing ops professionals. - Partner with enterprise architects, data engineers, and campaign managers to ensure alignment with platform capabilities. - Act as SME for AJO best practices, optimization opportunities, and testing strategies (A/B, holdouts, etc.). Optimization & Innovation - Monitor journey performance and identify areas for improvement using CJA and other analytics tools. - Champion experimentation and personalization through dynamic decisioning and real-time content. - Stay up to date with Adobe product updates and Martech trends to drive innovation and scalability. Qualifications Your Skills and Experience - 5+ years of experience in Martech, CRM, or digital marketing roles with a focus on journey orchestration. - 2+ years of hands-on experience with Adobe Journey Optimizer (AJO). - Strong expertise in Adobe Experience Platform (AEP), Real-Time CDP, and segmentation frameworks. - Proven experience with cross-channel activation and real-time personalization use cases. - Familiarity with data schemas (XDM), identity resolution, and audience strategies. - Excellent communication and stakeholder management skills across technical and business teams. - Experience with marketing compliance, consent management, and governance is a plus. Set Yourself Apart With - Adobe Certifications (e.g., AJO Business Practitioner or Architect). - Experience with complementary tools like Adobe Target, CJA, Braze, Salesforce Marketing Cloud, etc. - Familiarity with REST APIs, webhooks, and integrations with external systems (e.g., CRMs, mobile apps). - Background in testing strategy (A/B, multivariate) and lifecycle marketing optimization. Additional Information Location: Open to remote candidates across Mexico, Costa Rica, Colombia and Brazil. Modality: Full-time Contractor #J-18808-Ljbffr