Company Overview: DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services. DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. Team Overview: We are seeking a detail-oriented Marketing Analyst to support our dynamic team of Product and Experience for Drivers across SSL. As a Marketing Analyst, you will play a crucial role in driving driver engagement, satisfaction, and loyalty through strategic approach to the business, campaign planning, and market research. This position offers an exciting opportunity to contribute to the success of our driver-focused initiatives and make a significant impact in the ridesharing industry. Role Responsibilities: - Collaborate with the product and experience team to develop driver engagement strategies, personalized campaigns, and loyalty programs. - Plan, follow up, optimize, deliver marketing campaigns and initiatives through A/B testing, performance tracking, and data-driven decision-making. - Perform market research to identify industry trends, competitive benchmarks, and opportunities for improvement in the driver experience. - Generate reports and presentations to communicate findings, recommendations, and performance metrics to stakeholders. - Work closely with cross-functional teams including marketing, operation, product, and driver support to align strategies and ensure a seamless driver experience. - Monitor and analyze key performance indicators (KPIs) related to driver acquisition, retention, and satisfaction. - Stay updated on emerging marketing trends, technologies, and best practices to drive innovation in driver engagement strategies. Role Qualifications: - Bachelor's degree in Marketing, Business, Statistics, or a related field. - Proven experience in marketing stratey, campaigns, data analytics, or a similar role. - Proficiency in data analysis tools and techniques such as Excel. - Strong analytical skills with the ability to interpret data sets and draw actionable insights. - Excellent attention to detail and the ability to work with different running projects. - Effective communication skills to present findings and recommendations from the area. - Knowledge of the ridesharing industry and familiarity with driver-focused marketing strategies is a plus. - Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously. EEO Statement: **You'll love working at DiDi because** - We create customer value - We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient. - We are data-driven - We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics. - We believe in Win-win Collaboration - Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do. - We believe in integrity - Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other. - We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow. - We believe in Diversity and Inclusion - Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all. **We are committed to building inclusive and diverse teams.** We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.