A career in IBM Consulting is rooted by long-term relationships and close collaboration with clients across the globe. As a Marketing Cloud Analyst, you will work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Key Responsibilities: - Understand conversion best practices, focusing on CRO (Conversion Rate Optimization). - Maste[r] the appropriate marketing channels: Email marketing, SMS, Push, among others. - Orchestrate the best copy and CTAs (Call to Action) based on feedback from Operations. - Define accelerated growth strategies based on techniques such as Ads, viral marketing, and optimized UX/UI. - Identify bottlenecks in the conversion funnel and propose improvements. Our culture of evolution and empathy centers on long-term career growth and development opportunities in an environment that embraces your unique skills and experience. About Business Unit IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world.