What's The Role The Senior Analyst – Customer Data Management plays a key role in ensuring the quality, consistency, and strategic use of customer data across the organization. This role involves data stewardship, analysis, governance, and collaboration with business and technical teams to optimize how customer data is collected, stored, maintained, and leveraged for insights and business impact. The ideal candidate combines strong analytical capabilities with deep understanding of customer databases, data flows, and business processes. What You'll Do Key Responsibilities Customer Data Management Ensure high data quality across all customer systems (CRM, ERP, data lake, Lead data governance initiatives to maintain standardized and compliant customer data practices Define and document business rules for customer data validation, matching, cleansing, and enrichment Collaborate with IT, compliance, and business teams to align data architecture with business needs Monitor and improve data flows across platforms to support omnichannel strategies Create dashboards and reports to track data quality, completeness, and usability Customer Base Management Analyze customer base trends including acquisition, retention, churn, reactivation, and lifetime value Lead segmentation efforts to identify opportunities for personalized engagement, cross-sell, and upsell Support the design and performance tracking of customer lifecycle campaigns and growth strategies Build and maintain customer cohorts to support strategic decision-making across marketing and sales Provide insights on customer behavior and base performance to support commercial, product, and CX initiatives Partner with finance and commercial teams to develop customer forecasts and growth models What You'll Need Knowledge & Experience Fluent English - written, spoken is required 4–6 years of experience in customer data management, CRM analytics, or marketing operations Proficiency in SQL, Excel, and data visualization tools (., Tableau, Power BI) Experience with CRM systems (., Salesforce), data warehouses, and data integration tools Exposure to Python or R for data analysis is a plus Certification in data governance or CRM platforms (., Salesforce Administrator) is advantageous Skills & Abilities Strong understanding of data governance, master data management (MDM), and data quality best practices Ability to communicate complex data concepts to non-technical stakeholders Detail-oriented with strong problem-solving and project management skills Familiarity with data privacy regulations and compliance standards is a plus Knowledge of customer lifecycle management, marketing automation, or customer journey analytics Who We Are We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands Liberty Latin America, Liberty Networks, Liberty Caribbean, Liberty Business, Liberty Caribbean ICT, Cable & Wireless, Cable & Wireless Business, Bahamas Telecommunication (BTC), FLOW, VTR, Liberty Puerto Rico & USVI, Liberty Costa Rica, and Más Móvil. We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the región Why Join Us Technology excites us, enables us, and drives us. We´re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers´ lives with technology so that they can connect, work, live and play without missing a beat. Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team. Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy/childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and/or local laws. #LI-KW1