Global Connect Solutions is transforming the way remote teams operate across borders. We partner with skilled professionals in Latin America to support U.S.-based companies through customer service, marketing, and executive support. Our focus is on creating meaningful career opportunities while helping businesses scale with reliable, high-performing remote talent. Role Overview: The Marketing Initiatives Manager is a dynamic, hands-on leader responsible for driving marketing project execution, lead generation performance, and brand voice consistency across all channels. This player-coach will guide a team while working closely with leadership to bring marketing strategies to life. You’ll blend creative thinking with operational execution, ensuring campaigns are cohesive, effective, and aligned with company goals. Key Responsibilities: Strategic Execution & Project Management Manage end-to-end marketing initiatives—from planning to launch—ensuring all projects hit deadlines, stay on budget, and deliver results Oversee workflow systems and project timelines for marketing campaigns, creative deliverables, and cross-functional initiatives Lead campaign kick-offs, reviews, and approvals to maintain consistency, accountability, and efficiency Lead Generation & Performance Analytics Develop and implement inbound marketing strategies across email, SEO, and content to drive high-quality leads Create and manage performance dashboards (HubSpot, Google Analytics, etc.) to monitor lead acquisition, campaign attribution, and conversion Use data insights to refine strategies and optimize ROI in real time Brand & Content Alignment Ensure all marketing content and messaging is consistent with brand voice and visual identity across platforms Partner with content and design teams to align deliverables with campaign goals and business objectives Act as a key point of review for campaign content, ensuring clarity, accuracy, and tone consistency Team Leadership & Collaboration Coach and develop team members, fostering growth and accountability Work closely with the CSO and department leads to align marketing strategy with broader company goals Oversee external marketing vendors and agency relationships, ensuring alignment with internal campaigns Event & Community Engagement (as needed) Support execution of marketing events (e.g., conferences, webinars, activations), coordinating with internal stakeholders and vendors Use post-event data to evaluate performance and identify new opportunities for community engagement and lead nurturing Success Metrics: Campaign and project timeliness (on-time, on-budget delivery) Lead generation growth (qualified leads, conversion rates) Brand consistency and content approval turnaround Team performance and alignment across departments Qualifications: Education & Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. 5+ years of experience in marketing strategy, brand management, or project management within a fast-paced environment. Proven experience developing and executing multi-channel marketing campaigns. Experience working cross-functionally with creative, operations, and sales teams. Skills & Competencies: Strong strategic thinking and problem-solving skills. Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously. Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, etc.) and experience interpreting data to drive decisions. Exceptional communication skills—both written and verbal. Strong attention to detail and organizational skills. Collaborative mindset with the ability to work effectively across departments and with diverse teams. Positive, proactive attitude with a strong sense of ownership and accountability. Comfortable presenting to stakeholders and leadership. Nice to Have: Experience in B2B and/or SaaS industries. Familiarity with tools like ClickUp, Asana, Trello, or other project management platforms. Understanding of SEO/SEM strategies and performance marketing. How to Apply: In addition to applying through LinkedIn, please send the following to [[email protected]]: Resume: As a PDF titled [Lastname.Firstname.Marketing.Manager.pdf] Brief introduction: Highlight your experience related to this role and explain how you meet the listed requirements. Give examples of strategies you used to succeed in your previous jobs. Email subject: “Attention to Detail Matters”. Well-structured and thoughtful applications will stand out. If you have questions about the role or responsibilities, feel free to include them in your message. #J-18808-Ljbffr