At Beiersdorf, we want to help people feel good about their skin - and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values - CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all. **Task**: Lead the execution of the brand strategy at the point of sales by implementing the Spanish Speaking Latam region SCM workstreams into local market, execute regional channel strategy into solutions for the customer management, field teams and marketing teams. Ensure Picture of Success (PICOS) implementation by Category and Retail Environment. Work with lead market to communicate country needs and ensure are covered. **Planning**: - **ABP/ Fast Start/ Business reviews**: CU Category review and analysis focusing on Distribution, Promo, Pricing by Retail environment. Ensure that the process is robust and accurate, guarantee focus on areas and commonality and drive synergy. Feed lead market with relevant information for further action. Identify and communicate key commercial pressure points. Implement regional SCM workstreams into activation country, identify and close gaps. - Lead S&CM; **base business and innovation **planning. Ensure that the assortment strategy is executed in activation market based on Shopper occasions/RE understanding maximizing distribution and in-store execution opportunities. Guarantees that innovation 'package' is executed on-time in full to all relevant activation markets **Additional information**: