Overview We Are PepsiCo Join PepsiCo and Dare for Better We are the perfect place for curious people, thinkers, and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place. Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. PepsiCo has recognized brands such as DETODITO, TROPICANA, CHEESE TRIS, CONCORDIA, PLATANITOS, KCHITOS, among others. A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world. Know more: PepsiCoJobs Join PepsiCo, dare for better. Responsibilities The Opportunity This position is responsible for the development and execution of the brand strategy, in close partnership with the Brand Manager and Senior Analyst. The goal is to drive volume, sales, and share-of-market (SOM) objectives within the country, ensuring the timely implementation of initiatives including brand activations, innovation launches, and equity plans. - Develop and execute local brand strategies with the support of cross-functional teams. - Ensure alignment with regional and global priorities, while adapting initiatives to meet local market needs. - Collaborate effectively with key stakeholders, including the LATAM Sector Marketing team, Market Unit Leader, Commercial Market Unit teams, and global functions such as R&D; and Finance. - Drive excellence in the execution of regional and local initiatives by incorporating high-quality insights from consumers, customers, and channels. - Navigate a dynamic, fast-paced environment with a strong focus on achieving business results. - Manage A&M; (Advertising & Marketing) budgets to ensure ROI, while meeting W/NW targets and maintaining profitability. Your Impact as Brand Analyst - Support the lead of the tortilla category providing local expertise according to market needs. - Support the lead of the tortilla innovation calendar. - Assist in the landing and execution of regional and local initiatives. - Deliver sales, volume, and market share objectives according to plans with the market unit. - Participate in developing plans based on the LATAM Ecosystem of the Future Strategy to expand categories and gain share in Colombia. - Collaborate with other areas to develop robust 360° commercial activations to maximize growth. - Execute plans to achieve brand goals aligned with market and commercial unit expectations. - Manage relationships and support the lead of creative and media agencies in campaign creation, adaptation, and execution. Qualifications Who Are We Looking For? - Bachelor's degree in Business Administration, Marketing, or related fields. - Minimum 1-2 years of experience in Marketing and/or Trade Marketing roles. - Strong analytical skills. - Knowledge of the consumer goods industry in Colombia, including consumers, shoppers, customers, and channels. - Strong personal values and ethical behavior. - Fluent in English and Spanish. If this opportunity interests you, we encourage you to apply even if you do not meet all requirements. What can you expect from us: - Opportunities for daily learning and development through various programs. - Access to internal digital platforms for self-learning. - Leadership development programs. - Role-specific training. - Learning experiences with internal and external providers. - Recognition programs for achievements and behaviors. - Financial wellness programs. - Flexible working arrangements. - Family benefits including Wellness Line, discounts, scholarships, and aid plans. We are an equal opportunity employer valuing diversity and inclusion. We do not discriminate based on race, religion, gender, sexual orientation, age, marital status, veteran status, or disability. #J-18808-Ljbffr