In this role, you'll work in one of our IBM ConsultingClient Innovation Centers (Delivery Centers), where we deliver deeptechnical and industry expertise to a wide range of public andprivate sector clients around the world. Our delivery centers offerour clients locally based skills and technical expertise to driveinnovation and adoption of new technology. Your role andresponsibilities Senior Digital Marketing Specialist withexperience in customer segmentation, direct marketing practices, ABtesting. Experience in the telecommunications industry in Colombiais desirable. Some knowledge in the use of Salesforce is required. Required education Bachelor's Degree Preferred education Bachelor's Degree Required technical and professional expertise - CustomerJourney & Lifecycle Marketing: Design of customer journeysaligned with business objectives such as acquisition, retention andloyalty. - Advanced Segmentation and Personalization: Use of datato build dynamic audiences and hyper-personalized experiences. -Omnichannel: Strategies that integrate email, SMS, pushnotifications, social media and digital advertising. - KPIs and Metrics: Definition of key indicators such as opening rate, clicks,conversion and customer value over time. - Experimentation and Testing: Implementation of A/B tests in emails, journeys andaudiences to optimize results. - Regulations and Compliance:Knowledge of GDPR, CCPA and privacy best practices in digitalmarketing. Preferred technical and professional experience -Journey Builder and Automation Studio: Create automated journeysand data segmentation processes. - Data Extensions and ContactBuilder: Model and structure data for personalized campaigns. -AMPscript and Dynamic Content: Advanced personalization of emailsand landing pages. - Einstein AI: Use of artificial intelligencefor predictions and campaign optimization. - CRM Integrations andAPIs: Connect with Salesforce CRM and external tools. - MarketingCloud Intelligence (Datorama): Advanced analysis and reporting. ABOUT BUSINESS UNIT IBM Consulting is IBM’s consulting and globalprofessional services business, with market leading capabilities inbusiness and technology transformation. With deep expertise in manyindustries, we offer strategy, experience, technology, andoperations services to many of the most innovative and valuablecompanies in the world. YOUR LIFE @ IBM In a world where technologynever stands still, we understand that dedication to our clients'success, innovation that matters, and trust and personalresponsibility in all our relationships, lives in what we do asIBMers as we strive to be the catalyst that makes the world workbetter. Being an IBMer means you’ll be able to learn and developyourself and your career, you’ll be encouraged to be courageous andexperiment every day, all whilst having continuous trust andsupport in an environment where everyone can thrive whatever theirpersonal or professional background. ABOUT IBM IBM’s greatestinvention is the IBMer. We believe that through the application ofintelligence, reason and science, we can improve business, societyand the human condition, bringing the power of an open hybrid cloudand AI strategy to life for our clients and partners around theworld. OTHER RELEVANT JOB DETAILS Job Title: Senior DigitalMarketing Specialist Job ID: 14865 City: Bogota Country: ColombiaWork arrangement: Hybrid Area of work: Consulting Employment type:Regular Contract type: Regular Position type: Professional Sometravel may be required based on business demand. Shift: General(daytime) #J-18808-Ljbffr