**Working with Us** Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible. **Bristol Myers Squibb es un empleador que brinda igualdad de oportunidades. Las personas que apliquen para cualquier vacante, y que estén calificadas para la misma recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, edad, discapacidad, condición de veterano protegido, embarazo, ciudadanía, estado civil, expresión de género, información genética, afiliación política o cualquier otra característica protegida por la ley.** **Position**: Hematology Franchise manager - Colombia **Location**: Bogota-Col office **Reports to**: BUD Colombia At Bristol Myers Squibb, we are inspired by a single vision - transforming patients' lives through science. The BMS Mission is to discover, develop and deliver innovative medicines that help patients prevail over serious diseases. In oncology, hematology, immunology and cardiovascular disease - and one of the most diverse and promising pipelines in the industry - each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us, build your professional career within one of the most innovative bio-pharma companies, and make a difference. Position Summary Hematology Franchise manager will be the critical leadership role of the Colombian Brand team, accountable for the overall brand strategy that drives successful launch and growth of the Hematology portfolio. Franchise manager, along with core brand team members, will be responsible for the development of the brand strategy and execution of tactics across all customer types and functions. Franchise manager will manage a cross-functional brand team (i.e., Commercial, Medical, VAP and WCC) and ensure seamless working of the team as a single, agile unit, to achieve brand strategic imperatives. Franchise manager will be responsible for the Brand's fully loaded P&L; which will include budget for the cross-functional team members. This role will also be responsible for the performance management and development of all core brand team members. The Hematology Franchise manager will play a critical role in the organization, leading, coaching, and motivating a team of approximately 4 TASs (Terapeutic area specialists) to drive the adoption of BMS assigned Hematology portfolio and generate demand. The Franchise manager is accountable for coaching of TAS's on specific learning objectives (selling skills, scientific exchange, and use of digital capabilities) and for ensuring continuous improvement in the core skills of their team. We are looking for leaders who can inspire and motivate a team to reach and exceed business goals while maximizing their growth and development potential. Key Responsibilities - Leads a cross-functional team across Commercial, Access, Medical, and enabling Functions for a common and compliant set of brand objectives - Accountable for fully loaded P&L; and owns decision on how the budget is used for cross-functional team resourcing/capabilities (e.g. Functional mix and capability needs, FTE v. non-FTE budget) - Drives dynamic resource allocation (i.e., ability to make a business case to adjust budget) to meet brand / DA objectives over time - Utilizes an omnichannel, personalized approach to marketing, leveraging advanced analytics, and modular content processes. - ** Focused in-role coaching and developing of TAS**: - Coach TAS on specific learning objectives (selling skills + scientific exchange + new capabilities) - ride - alongs focus on most important HCPs - Ownership for TAS learning journey and accountable for ensuring continuous improvement in core skills incl. strategic scientific dialogue - Provides input to I&A; teams on development of advanced analytics and uses them to inform/ refine brand strategies and understand brand performance - Actively participates in calibration sessions and provides input (on objectives and compliant performance feedback) to Functional Managers for performance reviews of Medical Lead (& associated teams), Access Strategy Lead (& associated teams) and Process Planner - Drives and ensures adoption of new WoW across brand team (i.e., omnichannel strategies, modular content creation, agile rituals, collaboration with PReP & agencies) Owns holistic brand strategy & imperatives across key stakeholders Franchise manager