About the role As a Sales In-Store Coordinator at PayU, you will be responsible for designing and executing strategies to launch and position our innovative payment solutions on the SMB market. You will collaborate cross-functionally with product, sales, marketing, and external partners to ensure effective market reach and alignment with our growth objectives What you would do Develop and lead the positioning of our innovative payment solutions Collaborate closely with product and sales teams to align product features with customer needs and market demand. Build and execute launch plans that involve pricing, positioning, and promotional strategies Drive customer acquisition and growth through partnerships, marketing campaigns, and customer education Analyze market trends, competitive landscape, and customer insights to continuously refine strategies. Act as the point of contact for all go-to-market activities and ensure alignment across internal teams. What you will need to succeed Proven experience in go-to-market strategies, particularly in the fintech or payments industry Strong project management skills with the ability to handle multiple initiatives simultaneously Excellent communication and stakeholder management skills, capable of working cross-functionally. A results-driven mindset, with a focus on customer acquisition, engagement, and product performance. Analytical thinking and familiarity with market analysis tools and strategies. Ability to adapt quickly to market changes and navigate a fast-paced environment. Intermediate english level [B1-B2]