IBM Bogota, D.C., Capital District, Colombia Join orsign in to find your next job Join to apply for the Salesforce -Marketing Strategist Consultant role at IBM IBM Bogota, D.C.,Capital District, Colombia 1 week ago Be among the first 25applicants Join to apply for the Salesforce - Marketing StrategistConsultant role at IBM Get AI-powered advice on this job and moreexclusive features. Introduction A career in IBM Consulting isrooted by long-term relationships and close collaboration withclients across the globe. Introduction A career in IBM Consultingis rooted by long-term relationships and close collaboration withclients across the globe. You'll work with visionaries acrossmultiple industries to improve the hybrid cloud and AI journey forthe most innovative and valuable companies in the world. Yourability to accelerate impact and make meaningful change for yourclients is enabled by our strategic partner ecosystem and ourrobust technology platforms across the IBM portfolio; includingSoftware and Red Hat. Curiosity and a constant quest for knowledgeserve as the foundation to success in IBM Consulting. In your role,you'll be encouraged to challenge the norm, investigate ideasoutside of your role, and come up with creative solutions resultingin ground breaking impact for a wide network of clients. Ourculture of evolution and empathy centers on long-term career growthand development opportunities in an environment that embraces yourunique skills and experience. Your Role And Responsibilities SeniorDigital Marketing Specialist with experience in customersegmentation, direct marketing practices, and AB testing.Experience in the telecommunications industry in Colombia isdesirable. Some knowledge of Salesforce is required. PreferredEducation Bachelor's Degree Required Technical And ProfessionalExpertise - Customer Journey & Lifecycle Marketing: Designingcustomer journeys aligned with business objectives such asacquisition, retention, and loyalty. - Advanced Segmentation andPersonalization: Using data to build dynamic audiences andhyper-personalized experiences. - Omnichannel: Strategies thatintegrate email, SMS, push notifications, social media, and digitaladvertising. - KPIs and Metrics: Defining key indicators such asopen rates, clicks, conversions, and customer lifetime value. -Experimentation and Testing: Implementing A/B testing on emails,journeys, and audiences to optimize results. - Regulations andCompliance: Knowledge of GDPR, CCPA, and privacy best practices indigital marketing. Preferred Technical And Professional Experience- Journey Builder and Automation Studio: Create automated journeysand data segmentation processes. - Data Extensions and ContactBuilder: Model and structure data for personalized campaigns. -AMPscript and Dynamic Content: Advanced email and landing pagepersonalization. - Einstein AI: Use of artificial intelligence forcampaign predictions and optimization. - CRM and API Integrations:Connect with Salesforce CRM and external tools. - Marketing CloudIntelligence (Datorama): Advanced analytics and reporting.Seniority level - Seniority level Mid-Senior level Employment type- Employment type Full-time Job function - Job function Marketingand Sales - Industries IT Services and IT Consulting Referralsincrease your chances of interviewing at IBM by 2x Get notifiedabout new Marketing Strategist jobs in Bogota, D.C., CapitalDistrict, Colombia. Bogota, D.C., Capital District, Colombia 5 daysago Bogota, D.C., Capital District, Colombia 5 days ago Bogota,D.C., Capital District, Colombia 2 days ago Bogota, D.C., CapitalDistrict, Colombia 2 weeks ago Bogota, D.C., Capital District,Colombia 1 week ago Bogota, D.C., Capital District, Colombia 2weeks ago Bogota, D.C., Capital District, Colombia 3 weeks agoBogota, D.C., Capital District, Colombia 3 hours ago Bogota, D.C.,Capital District, Colombia 1 week ago Bogota, D.C., CapitalDistrict, Colombia 1 month ago Bogota, D.C., Capital District,Colombia 1 week ago Bogota, D.C., Capital District, Colombia 6 daysago Bogota, D.C., Capital District, Colombia 1 week ago ProjectMarketing and Finance Junior Manager Bogota, D.C., CapitalDistrict, Colombia 2 weeks ago Bogota, D.C., Capital District,Colombia 17 hours ago Digital Marketing Paid Social (PPC)Strategist (Remote in Colombia) Bogota, D.C., Capital District,Colombia 8 months ago Bogota, D.C., Capital District, Colombia 2weeks ago Bogota, D.C., Capital District, Colombia 2 months agoDigital Marketing Paid Search (PPC) Strategist (Remote in Colombia)Bogota, D.C., Capital District, Colombia 8 months ago Bogota, D.C.,Capital District, Colombia 5 months ago Bogota, D.C., CapitalDistrict, Colombia 2 weeks ago Bogota, D.C., Capital District,Colombia 1 month ago Senior Manager, Integrated Marketing &Demand; Generation Bogota, D.C., Capital District, Colombia 1 weekago Bogota, D.C., Capital District, Colombia 1 week ago Bogota,D.C., Capital District, Colombia 1 week ago Bogota, D.C., CapitalDistrict, Colombia 2 weeks ago Bogota, D.C., Capital District,Colombia 17 hours ago Bogota, D.C., Capital District, Colombia 1week ago Bogota, D.C., Capital District, Colombia 1 day ago Bogota,D.C., Capital District, Colombia 21 hours ago Bogota, D.C., CapitalDistrict, Colombia 2 months ago Bogota, D.C., Capital District,Colombia 5 days ago Bogota, D.C., Capital District, Colombia 1 weekago We’re unlocking community knowledge in a new way. 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