(YRS501) DIGITAL MERCHANDISER

Estorelabs


We are eStoreLabs, a data-driven eCommerce powerhouse with strategic advisory capabilities. Our team of experts is creative, highly professional, and accountable, helping businesses grow faster and more efficiently. Role Description: - Creating and optimising Brand Stores - Designing store architecture (home page, subpages, categories) - Implementing and updating layouts in Amazon Store Builder - Selecting and uploading content: banners, lifestyle photos, descriptions, videos, CTAs - Implementing A/B tests (e.g. different page layouts, messages, product collections) - Strategy and performance analysis - Preparing a Brand Store strategy in terms of UX, storytelling and sales - Monitoring results (Store Insights, Brand Analytics) - Data-driven optimisation: heatmaps, clicks, user paths - Proposals for improvements to increase CTR, conversion and time spent on the site - Proofreading, checking if the content is correct and in line with the requirements as well as properly optimised (SEO recommendations), uploading and correcting the content - Files management, database adjustments, and data migration, PIM maintenanceCollaboration with creatives, briefing graphic designers and copywriters - Ensuring brand image consistency in the store, listing and advertising - Participating in meetings with the customer as a Brand Store specialist - Advising on improving content, website architecture and brand experience - Reporting results and optimisation recommendations - Managing and optimizing online product catalogs to increase visibility and conversions on the e-retailers' website, category recommendations

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