Job Title "> Position: Digital Marketing Lead "> Location: Remote "> Working Hours: 40 hrs per week, 8 am - 5 pm PST "> Scope of the Job "> We are seeking a creative and analytical Digital Marketing Lead to lead our digital marketing strategy, execution, and performance tracking across multiple channels. This role involves driving real business outcomes with data-backed decisions, automation tools, and high-quality content. "> The successful candidate will be responsible for managing daily content calendars, paid social collaboration, community engagement, and performance analysis using tools like Sprout Social, Hootsuite, Meta Business Suite, and Google Analytics. "> Responsibilities include: "> "> - Developing and executing digital marketing strategies for Instagram, LinkedIn, Twitter, TikTok, Facebook, and YouTube "> - Managing content calendars, posting schedules, and engagement plans "> - Collaborating with design and content teams to produce high-impact visuals and captions "> - Monitoring trends, hashtags, and social algorithms to optimize reach and engagement "> - Using tools like Canva, Figma, or Adobe Creative Suite to tweak and adapt content "> - Running performance analysis with tools like Google Analytics, Sprout Social, or Meta Insights "> - Conducting A/B tests on posts and CTAs to improve click-throughs and conversions "> - Engaging with followers, responding to comments, and building community trust "> - Reporting on KPIs such as reach, engagement rate, follower growth, and conversions "> "> Requirements: "> "> - 4 years of experience in digital marketing strategy and execution "> - Proven track record growing brand presence across platforms "> - Strong understanding of platform algorithms, engagement tactics, and creative formats "> - Experience using Sprout Social, Later, Hootsuite, Buffer, or similar schedulers "> - Comfortable using Google Analytics, Meta Business Suite, TikTok for Business, etc. "> - Familiarity with A/B testing, analytics, and social metrics "> - Strong written English and visual communication skills "> - Bonus if you've worked with influencers, user-generated content, or paid social "> "> If you're ready to turn creativity into strategy — and strategy into results, we want to hear from you. "]},