**Equalstrue: A Global Inclusive Talent Network** We are a team of passionate individuals who believe in creating real change in the technology industry workforce. Our mission is to help organizations build cultures and scale internationally with the best talent in the Americas. We are committed to being inclusive, treating individuals fairly, paying them equally, and providing them with a great professional experience each day. These values ground our business model and practices every day. **Optimization & Strategy Lead Role** We're seeking an experienced Optimization & Strategy Lead to define and lead a website experimentation and conversion rate optimization strategy focused on B2B growth and self-serve acquisition goals. The ideal candidate will have at least five years of experience in conversion rate optimization, experimentation, or growth-focused roles with a strong emphasis on B2B or self-serve acquisition funnels. The successful candidate will have a proven track record of running testing programs that lead to measurable improvements in engagement and conversion. This role requires hands-on experience with experimentation tools such as Optimizely, VWO, or Google Optimize, and analytics platforms such as Google Analytics 4, Mixpanel, or FullStory. **Responsibilities:**