Join to apply for the Senior Marketing Manager role at Booth & Partners Join to apply for the Senior Marketing Manager role at Booth & Partners Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Booth & Partners HR Management | HR TA | HR analytics | People Team Job Summary: The company is seeking a strategic, data-driven senior marketing leader to drive attendance, engagement, and ROI across our global B2B event portfolio. This role owns the full lifecycle of event marketing—from audience acquisition and digital campaigns to analytics and optimization—and is central to our mission of informing and connecting the world’s energy professionals. We believe our events are not just gatherings—they are platforms that shape the future of global energy. We are looking for a marketer who wants to make a measurable impact by driving audience engagement and delivering business value to our customers. Key Responsibilities: Lead integrated, multi-channel marketing campaigns for in-person (primary) and virtual events. Develop full-funnel marketing strategies focused on driving paid registrations, audience growth, and sponsor ROI. Optimize Campaign Performance Manage segmentation, registration, and campaign automation via Cvent, Omeda, and related platforms. Create and optimize emails and web pages using HTML/CSS to improve conversion rates and engagement. Leverage Tools & Platforms for Scale Monitor and report on KPIs including registration growth, conversion rates, ROAS, and attendee engagement. Use A/B testing and data analysis to improve campaign outcomes. Collaborate to Enhance Relevance Partner with editorial, sales, and events teams to ensure messaging alignment and audience relevance. Stay informed on energy industry trends and apply insights to refine marketing approaches. Success in this role will be measured by: Year-over-year growth in paid event registrations. Campaign conversion rates (email, paid media, landing pages). Marketing-generated leads and sponsor value delivery. Requirements Bachelor’s degree in Marketing, Communications, or related field. 5+ years of experience in digital marketing, with a proven record of success in paid delegate event promotions. Proficiency with marketing and event platforms including Omeda, Cvent, Google Analytics, and automation tools. Strong HTML/CSS skills for editing emails and landing pages. Deep understanding of the B2B energy sector or complex technical audiences. Analytical mindset with experience in A/B testing, campaign optimization, and ROI analysis. Proven ability to lead projects cross-functionally and meet deadlines in a fast-paced environment. Life insurance Birthday day off. Indefinite-term labor contract, with all legal benefits. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing, Strategy/Planning, and Advertising Industries Oil and Gas Referrals increase your chances of interviewing at Booth & Partners by 2x Sign in to set job alerts for “Marketing Manager” roles. Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 6 days ago Bogota, D.C., Capital District, Colombia 2 weeks ago Bogota, D.C., Capital District, Colombia 3 weeks ago Bogota, D.C., Capital District, Colombia 1 month ago Bogota, D.C., Capital District, Colombia 1 week ago Bogota, D.C., Capital District, Colombia 2 months ago Community Builder & Social Media Manager (Reddit & Other Social Platforms) Bogota, D.C., Capital District, Colombia 1 month ago Digital Marketing Client Success Manager Bogota, D.C., Capital District, Colombia 5 months ago Bogota, D.C., Capital District, Colombia 2 months ago Bogota, D.C., Capital District, Colombia 1 month ago Digital Marketing Client Success Manager Digital Marketing Client Success Manager Bogota, D.C., Capital District, Colombia 4 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr