Direct message the job poster from Baloo Living Full-Time | Remote | Strategic Partner to the CEO | Premium Wellness DTC Brand About the Company: Baloo Living (balooliving.com) is a US-based direct-to-consumer wellness company offering science-backed weighted blankets and sleep accessories to help people feel grounded, rested, and well. As an award-winning, profitable, and mission-driven company with 8 years in business, we are now focused on deepening our brand, scaling efficiently, and expanding our partnerships. About the Role: We’re looking for a highly organized creative marketer to lead our performance content and brand storytelling efforts. You’ll bring structure to our presence across ads, website, events, and partnerships—and ensure that every asset we put into the world reflects our values, conveys the promise of our products, and connects emotionally with our customer. This is a hands-on role for someone who understands aesthetic, voice, and market trends—and can turn that vision into actionable creative briefs and timelines. You’ll work closely with the founder and our designer, and partner with our performance marketer to deliver impactful campaigns that deliver results. Accountabilities: Ad Content & Campaign Creative Create strong visual and written briefs for performance ad content for use across Meta and other platforms Use AI tools (e.g., video editors, image generators) to create video and image assets, working closely with the Performance Marketing Lead to iterate based on testing results Understand the competitive landscape and how our creative can stand out for maximum impact and ROI Content Calendar & Promotion Planning Own the marketing content calendar: product launches, campaigns, holidays, evergreen Manage creative timelines and coordinate images and assets with the designer, to support sales and promotions Website & Storytelling Own and improve visual storytelling across PDPs, landing pages, and Amazon listings Project manage creative updates to the website in sync with the marketing calendar Write briefs for founder-led content (video, email, social) to support brand messaging Partnerships & Events Deepen communication around nonprofit partnerships and impact stories Coordinate creative assets and timelines for tradeshows and industry events Provide affiliates and influencers with branded assets and creative as needed Creative Direction & Production Write clear, inspiring briefs for photo and video shoots Support the founder and creative team in elevating our brand aesthetic and message Requirements: 3+ years working with US-based DTC eCommerce brands (wellness or beauty experience is a plus) Strong aesthetic sensibility and experience directing creative for ads and social brand campaigns Experience managing creative projects and timelines from brief to final delivery Familiarity with Meta, Shopify, and the eCom customer journey Comfortable with AI tools for design/video and willing to learn more Strong written communicator who can turn ideas into organized briefs Highly organized, collaborative, and comfortable working closely with a founder Compensation/Exchange: Compensation of $3,500 to $5,000 USD/month. Please note that the final offer may vary based on the candidate's seniority, specific skill set, and performance throughout the evaluation and interview process. Remote work with hardware provided (laptop, etc.) Join a company committed to health and wellbeing. Join a diverse group of smart colleagues who focus on making a positive impact through our work: for our customers, our team, our communities, and the planet. A generous and flexible paid time off policy. A respectful and dynamic work environment. Leadership that supports ongoing professional development and continuing education. We’re calm, kind, and serious about delivering on our mission. If you’re looking for work that helps people improve their health and wellbeing—and you thrive on creating and testing in a way that resonates and connects—we would love to hear from you. How to apply: ***Please do NOT apply through the platform, instead copy and paste this URL to submit answers to a few short questions along with uploading your resume, here: We endeavor to respect your time by communicating next steps with all who apply, thank you for your attention and interest! Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Wellness and Fitness Services Referrals increase your chances of interviewing at Baloo Living by 2x Get notified about new Brand Specialist jobs in Colombia . 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